3 Easy Steps to Attract Ideal Clients NOW! Part 2/3
Here are 3 easy steps that you can use right now to attract and keep more Ideal Clients!
2. Fish Where the Fish Are
Go where your Ideal clients gather in groups. Once you have your description down, you need to network with your ideal clients.
But that doesn’t mean randomly going to networking events, or hoping to find an Ideal Client standing next to you in the checkout line! You need to be strategic to connect with your target market where they meet or gather.
Social media can make this a lot easier. Find groups, forums and networking events – virtual and live – that are popular with your ideal clients. If you work with athletes, find out where they go as a group, such as a gym or running group, and go there. Look for local support groups for health conditions you specialize in; for example, my town has a support group for patients with chronic pain conditions.
Become part of the community there and be the resource for helpful information related to your service. Contact doctors who treat the same conditions as you; invite them for lunch or coffee to explain how your work can help their patients. When you research your ideal clients and show up as a friendly, helpful resource you’ll be the first person that they think of when they need what you offer.
Learn how to target your marketing to special healthcare populations with The Prosperous Practice Annual Healthcare Marketing Calendar. This valuable marketing tool is a yearly schedule of dates for acknowledgment, education and awareness of various medical conditions; health and wellness issues; and health career recognition dates.