8 Tips to Solve the Social Media Puzzle – Part 2/2
Exactly how do you keep reader interest high while managing your practice and your life? Here are more ways to manage the content on your Facebook fan page to maximize your social media engagement.
4. Be Consistent
Post new content daily and keep a manageable number of posts on the page. You are trying to build a relationship, so if you can’t commit to posting three times a day consistently, then post just once a day, 7 days a week. This should not be a problem if you use the Facebook pre-schedule feature mentioned above. You can even sit down for an hour and pre-schedule your posts for an entire week! (Assuming you have the written!) This consistency is more effective than many posts per day, then nothing for a few days.
5. Check Your Insights
Check to see which of your posts attract the most attention and keep a balance or variety of different types of posts. They can include: photos, article links, videos, blog posts and more. Stay aware of constantly shifting Facebook trends. A few months ago, photos or images boosted interest; recent data shows that straight content gets more comments. Facebook has improved the tools that give us info about your posts, so make a point to review this weekly.
6. Share with Industry Experts
Share pages or groups to build your credibility. Select non-competitive pages or groups popular with your target market. For instance, if you are trying to reach females age -30-50 looking for pain relief, where do they go on Facebook? What local community pages or groups do they join? Once you narrow this focus, start sharing content from their page to yours. Make comments and contribute to the conversation without spamming or self-promoting. When you share your knowledge in an authentic way on Facebook, your expertise will become evident and others will start to seek you out. This easy process should take you less than three minutes a day.
7. Get Personal!
Connect with your audience by personalizing your posts. People will pay attention more if they feel like you are talking directly to them. Write your post as if you are having a conversation with one person. It’s fine to primarily post business content, but spice it up here and there with some personality and glimpses of your life. Show your personal – but not private –side! Your readers will relate to you more easily if they feel like they know you. Sharing your life and personality will help forge the know-like-trust bond. Your readers will appreciate you speaking to them – increasing your likes, shares and comments!
8. Be Descriptive
Post your photos with a description, tagging people in the photo, filling in “where the photo was taken” with your page name and if relevant, include a website link or call-to-action. When you optimize images with your page name, it drives up your traffic. When you tag someone in a photo, it not only alerts that fan, but that fan’s friends are also notified, they want to see what their friends are up to and in the process find themselves on your page.
This may feel like a lot to remember or implement. Treat it like eating an elephant – one bite at a time! Start with one of these 8 tips, use it long enough to become a routine, then add another strategy, and another as you become comfortable. Remember when you first started learning your modality? It seemed like there was too much to remember. But soon, you developed a habit and it became automatic. Apply that same mindset to your social media management. Follow the steps, be patient, keep practicing and soon it will be second nature.