5 Simple Steps to New Clients!
Wellness practitioners often ask me how to get more clients and make more income. I offer free tips and concrete ways to make this happen, but they do not take action. They say they’re ready, but some complain about lack more than abundance. I know that sounds harsh, but the reality of success as a wellness entrepreneur is that marketing is the fastest path to new and ongoing clients! Without an employer and management, such as at a spa or clinic, you’re both boss and employee, and you’re the one who has to make it happen!
If you got into wellness work to help people, you have to take action with marketing to achieve your goal. People will call you – but only if they know about you! How will they know about you? Waiting for the phone to ring is not a marketing strategy! You need to be proactive! So if you really want more clients, then get crackin’ with these 5 specific and assertive steps to success:
1. Devote 3-5 hours a day to fill your schedule with new and continuing clients. If you are not seeing enough clients and you are not marketing, then what are you doing all day? You need to spend business hours doing business – either working with clients or getting clients. If this idea scares you, here’s a simple plan: Decide on your business hours, such as 9-5. Whatever time you are not with clients during your work day should be dedicated to marketing your practice. It is not free time for web-browsing or shoe-shopping! Put marketing into your calendar as an appointment with yourself. And don’t no-show on yourself for anything except a paying client! Your business is your client for a marketing appointment! And remember – this intense marketing schedule is not a forever thing; it’s only temporary until you fill your practice – and you will – if you follow this plan.
2. Target one specific problem, pain or challenge you will treat and market only to that target. (ie, back pain, headaches, allergies, etc.) Or choose a specific population or group, such as pregnant women or parents of teens. Then tailor all of your marketing – emails, blog, ezine, presentations, etc. – to that one problem or group and get as specific as possible. Once you’ve targeted one problem or population and marketed it to the max, repeat the process with another, then another and another – until your appointment book is consistently full. You can target as many populations or as many health conditions as your practice can support, but only one at a time! Remember this guideline: One person, one problem, one solution per marketing campaign.
3. Big Marketing Blitz! Create a 2-week blitz marketing campaign that includes:
- A real postal letter to everyone you know and ask them to refer anyone they know who may need what you offer;
- 3 presentations within a 2-week period;
- A print advertisement, such as a classified ad or a press release in the newspaper;
- Participate in a local event by offering brief introductory treatments or information;
- Donate a Gift Certificate to a charity event.
COMING NEXT WEEK: More details on the BIG MARKETING BLITz!
4. Give a Free Sample! Come up with a generous and authentic free offer to give potential clients a taste of what you do. Some ideas are: a teleclass, an article, a workshop, an introductory session, an audio or video on your website. When you give away a high-quality sample, people will think: “If her free stuff is this good, her paid services must be fantastic!” Remember to emphasize the benefits you offer and make clear how people can take the next step to work with you.
5. Believe in Yourself! If you don’t believe in yourself and your potential for success, how can you expect others to do so? People need your gifts, your talents and skills. You can ease their pains, challenges and struggles. You attract clients by deeply knowing that you are needed, and the way you share that is through marketing. It is not selfish, materialistic, pushy or needy to market your services. Marketing is a divine tool that makes others aware of how your work can make their life better! How can you help them if they have no awareness of what you do and how it can benefit them? Keep your self-confidence strong and deeply believe that what you offer is of great value to others. A fortunate by-product of serving others is success for yourself!
These are just a few ideas to get you started. What other ways can you think of to promote yourself? Share your solutions and your success in the Comments Section below