6 Ways to Attract Clients with Your Unique Competitive Advantage – Part 5/5
We continue this week’s theme – 6 Ways to Attract Clients with Your Unique Competitive Advantage.
Many practitioners struggle with describing how they are unique from others. This reluctance can be a big obstacle to client-attractive marketing. It’s essential if you want to stand out in a crowded, competitive market. You inspire people’s confidence in your work when you…
5. Offer a money back guarantee. This simple yet powerful tactic eliminates people’s resistance to investing in something new. If you’re confident in your work, a money-back guarantee is low risk for you, and offering it will inspire people’s confidence in you. Don’t worry about people actually asking for a refund – I’ve offered this for years and no one has ever asked for their money back.
Motivating people to work with you by expressing confidence in your own work – if you don’t believe in yourself, how can you expect others to do so?
We welcome your comments below about your UCA – what unique benefits do clients get from your work?
Not every prospect is going to be ideally suited to working with you, so you need to stand out to the ones who are. Here’s the final tip in this week’s series – 6 Ways to Attract Clients with Your Unique Competitive Advantage:
6. Express your unique style or identity. I’ve seen various examples of professionals with a personal style that people like. Examples: My dentist has a beautiful aquarium in his waiting room. I know a therapist who always wears bright red tennis shoes to work. Another practitioner has a children’s area, with books, toys and DVDs. My naturopathic doctor’s walls are a gallery for her husband’s beautiful artwork. Let your personality come through – it’s more appealing than a boring rubber-stamp office.
For the most effective client-attractive marketing, you need to develop your Unique Competitive Advantage – the unique benefit that your clients can get from you that they can’t get anywhere else. It focuses on the results people get from your work.