Attract Clients with 3 Fun Strategies!
Does your wellness practice struggle? Does it fall short of your dreams, ideals and goals? Wouldn’t you love to create a steady stream of clients flowing in to your business? If you want to keep your income growing and generate more cash flow, try these strategic methods to attract a full schedule of Ideal Clients!
As entrepreneurs, our businesses reflect our personal values and vision. But business is more than values and vision. The purpose of a business is to make money. And consistent clients are the key to make enough money to not only stay in business, but to live the life of prosperity and freedom you envision for yourself!
What is the solution to inconsistent client flow and the erratic income it produces? Try these 3 proven marketing strategies to create a fresh flow of clients into your holistic health business:
Strategy #1: Reactivate Former Clients
Statistics show that over 50% of inactive customers return if contacted by a business where they had a positive experience. 50%! Wouldn’t you like to have 5 out of 10 former clients come back? They will – if you just reach out to them!
Motivate them to call with a client-attractive offer, such as a special fee, extra treatment time, a new service, a gift or amenity.
It’s worth your time to tap into this rich source of business! Reactivate Former Clients, help them get the care they need and give your holistic health practice an income boost!
Get the nitty-gritty deets on how to bring back former clients with our mini-course: Welcome Back: The Client Reactivation Campaign! http://wp.me/p42qnM-OU
Strategy #2: Go Public!
Are you sitting in your office hoping for the phone to ring? Well… hope is not a strategy! You need to get off your aspirations and go get clients! Figure out where your ideal clients gather in groups, go meet or mingle with them and draw them in with your marketing message.
If you serve athletes with sports massage, then join a gym or do a joint venture with a sporting goods store – to meet, mingle and market! Do you counsel engaged couples on how to have a happy marriage? Network with other professionals who serve this population – wedding planners, photographers, bridal shops, caterers, salons.
Check local newspapers for listings of community group meetings. Contact some appropriate groups and offer to speak at their meetings or join as a member.
Join a networking or referral group, such as BNI or NAWBO – it’s like having your very own sales team recruiting clients for you!
Regardless of your niche, clients are out there! Go find them and let them know that you have the solution to their problem, pain or challenge!
Strategy #3: Throw a Party!
Who says marketing isn’t fun?! This strategy is the opposite of going out in public to meet prospects. It brings the public to you! An Open House at your office gives people a glimpse of your workplace and reinforces your professional image. Visiting your work environment is the best way for people to understand what you do and how you can help them. Create a buzz about your party by announcing it in social media.
Invite everyone you know – and tell them to bring a friend! If this seems overwhelming, derive your guest list from these four key contact groups:
1. Personal Contacts. Family, friends and acquaintances. Your Aunt Millie probably knows some people who need what you offer.
2. Professional Contacts. Clients, colleagues and business associates, such as the members of your BNI chapter.
3. Prominent Contacts. Well-connected, natural networkers who know a lot of people, such as an editor who compiles the list of community meetings for your local newspaper.
4. Power Contacts. Individuals, organizations and companies that serve the same niche as you do, but provide different services! For example, the counselor mentioned above who advises engaged couples.
Collect each guest’s biz cards to draw for a prize! Invite them to sign up for your email list for future marketing! Put out brochures, biz cards and special offer coupons. Make a time-limited Special Offer and offer a bonus for enrolling during the party! Give party favors imprinted with your biz name – a tangible reminder of your business for guest to take home! Make a video slide show about your biz and have it run on a loop during the party. Follow up with a thank you note to everyone who attended!
Explore in detail how to network with each of these groups! Learn successful step-by-step marketing with The Prosperous Practice Home Study System!
Creating a sustainable business that generates a wealth of steady income begins with empowered action! Set your bold goal for – how many? – new clients this month! Then get into action! Any one of these tips will attract clients. Use more than one for even better results! And use them all for a spectacular, get-ready-to-grow rush of new clients streaming into your office!