Need Quick Cash? Do This!

Need Quick Cash? Do This!

Image result for raise your ratesDo you miss out on money-making opportunities that are right in front of you? Learn some simple, effective marketing techniques to jump-start your income while you’re implementing long-term strategies.

If you need a shot of cash, there are simple ways to quickly bring money into your practice – and your pocket! Here’s a simple idea to get you started and quickly bring in extra money:

Quick Cash Strategy #1. Raise Your Rates!

Here is an obvious way to make some extra money quickly – simply increase your fees. Don’t worry about losing clients. Just don’t do it frequently and be careful not to spring the fee increase on your clients unannounced! Start announcing 4-6 weeks in advance. Put it in writing via email, postal mail, flyer and/or phone message to inform your entire client base of the upcoming change in your fees.

Give everyone at least 2 reminders of the fee change. With each notice, include something positive to ease their pocketbook pain – a bonus, gift or amenity – something that supports your work with added value for the client, with little cost or time for you. In your announcements, lead with the bonus offer, followed by the fee increase.

Now… here’s where the fun begins for quick money! With the announcement, offer clients a treatment package – a chance to prepay for a series of sessions at the current fee before your rates go up. Don’t give them much time to “think about it” – a limited-time offer creates a sense of urgency and gets people to act quickly. Use an expiration date on the package so they don’t take months or years to use it up. Use this prepay strategy only if they buy a series, not for single sessions. Make sure you you’re set up to accept credit cards and/or online payments, making it easier for clients to take advantage of your generous offer.

This is the quickest and most obvious way to make more money quickly. The first time I used this strategy, I made an extra $4700 in one week, as my clients scrambled to take advantage of the special limited-time offer to prepay for as many sessions as they wanted!

Remember – this is a temporary, short-term tactic and should not be used too freequently in your business. The idea is to leverage some quick income into more marketing for faster business growth.

You will be amazed at how quickly you get referrals and new clients using this simple strategy. It takes a bit of work upfront, but you’ll be rewarded for your efforts – all the way to the bank!

Make Your Wellness Practice Stand Out!

Make Your Wellness Practice Stand Out!

Image result for rainbow horseIf your marketing makes your wellness business and your services appear different from the typical practice, then potential clients – especially Ideal Clients – will pay attention to you! Your challenge is to stand out from the crowd, to get potential clients to notice your services.

A couple of years ago, traveling from my home in Hawaii to a marketing workshop with my mentor, I strained my back lifting my bag into the overhead bin on the plane. By the time I arrived in Dallas, my back was feeling very sore and I was no longer looking forward to three days of lectures!

So I opened the Yellow Pages to look for a local massage therapist with experience treating back injuries. What I noticed about the ads – they all looked the same! Most had a menu of modalities – Swedish, deep tissue, hot stones and so forth. Many listed conditions they treat, such as headache, backache, stiff neck. If you switched the names on the ads, it wouldn’t make any difference! There was nothing that made one business stand out from the others, nothing differentiating each one as unique, nothing that shouted “I’m the right massage therapist for you!”

Don’t make the same mistake in your marketing! Have you identified what makes you different from others in your field, what makes you stand out and get noticed? Highlighting your uniqueness can make the difference between a person who walks away and one who can’t wait to sign up and stay forever! Learn how to get the “forever” clients!

A mistake that many practitioners make is trying to be like others in their profession. They see a successful practitioner and try to duplicate how that person runs their business. You will be better off identifying and expressing what makes you different from other healthcare professionals, rather than trying to be the same as others. You’ll have more biz success if you develop your own unique answers to these questions:

– How are you different from your competition?

– Why should people choose you over others?

Unique Service Position

Your answers to these questions form the essence of your USP – Unique Service Position. It’s the answer you’ll give when someone wonders, “Why should I choose you and your health practice over every other practitioner in town?”

When you incorporate these answers into your marketing, it will tell prospective clients what makes you special. If there’s nothing that makes you stand out as a practitioner, then why would prospects choose you over everyone else out there offering your modality? Without a strong USP, there is no good reason and they might as well go down the street instead of walking through your office door. And they probably will – if you don’t stand out!

Highlighting your uniqueness can make the difference between a person who walks away and one who can’t wait to sign up and stay forever!

Tune in next week for Part 2: Exact Steps to Get “Forever” Clients!

Mindset – The Magic Ingredient for Success!

Mindset – The Magic Ingredient for Success!

Image result for BRAIN POWERMindset is the most important ingredient in your recipe for success. This week’s blog shares some positive mindset reminders to help grow your wellness practice. Every suggestion, taken directly from our Signature Program, The Prosperous Practice Home Study System, has been used and proven effective:

Do mindset work daily. Affirm and believe “I deserve success and abundance.”

Have a Full Practice Mindset. For the most efficient use of your time, schedule blocks of time for clients, marketing, personal activities. This will keep you better organized, ensuring that you have enough time for all the important things in your life – work, play, family, self-care. Blocking your time will keep your life in balance, so that you don’t run the risk of becoming a workaholic or let important tasks get overlooked.

Write affirmations of a full practice, e.g. “My schedule is booked solid with Ideal Clients.” Writing down your goals and affirmations, then following through with action, is the most effective way to manifest what you want.

Visualize clients walking through your door for appointments with you. Mentally see yourself working with your Ideal Client. What problem or concern does this one imaginary client have that you can help resolve? Visualize all aspects of the hypothetical appointment. What do you say? What do you do?

Prepare file folders in anticipation of new clients coming in; label them in pencil New Client #1, #2, etc. Include all of the documents you need for a new client: intake form, policy agreement, insurance info, attorney’s lien, referral form – whatever you put in your new client files. You might feel a little silly doing this, but trust me it works! It’s our version of “If you build it they will come!” Go ahead and get files ready for the new Ideal Clients who will soon benefit from your expertise!

Define your Ideal Client in detail, specifically listing every quality you desire in the people you want to serve. If you already have some Ideal Clients, use their qualities on your list, to attract more clients like them. Examples: They view your work together as crucial to their health; respectful of your policies; punctual; pleasant. Whatever qualities you want your clients to have – write them down!

Write out your USP – Unique Service Position. What makes you and your practice unique? Your USP is what makes you stand out from the crowd of others in your field, those who practice the same modality as you; and those who practice a different modality but serve the same target audience, such as a yoga instructor and weight-lifting coach who both help people get fit and strong. Identify and describe your USP with your answers to these 4 questions:

– What skills and expertise do I offer that my colleagues and competitors do not?

– What features of my practice differentiate me from others in my field?

– Why should someone work with me rather than my competitors?

– What special personality traits make me an excellent practitioner?

Identifying all of your unique traits will improve your self-confidence. Whenever you need encouragement – a business pep talk or an ego boost – read over your list. It will make you feel better and perhaps inspire you with new ideas and goals! Read your USP aloud to yourself or to someone else, to increase your self-confidence.

Don’t cancel your self-care for a client session. It is crucial to your success as a health practitioner to stay healthy, so you have energy to do your work and to model good self-care for your clients. As the airlines tell us: Put on your own oxygen mask before assisting those around you! You will take better care of others if you take care of yourself.

 Don’t be desperate for clients!  It’s not client attractive to need them more than they need you! Be selective who you work with, keep affirming the traits of your Ideal Clients and don’t be so desperate for money that you compromise your values by accepting clients who do not fit your Ideal Client profile.

Remember… mindset is the magic ingredient in your success. First, last and always: Work on your mindset every day. Say “I deserve success and abundance; I am capable of success and abundance; I am grateful for success and abundance!” Think it, write it, say it, believe it. Say it to yourself, to your family, say it to your friends, to your pets, to the sky, say it to God. Every day. Because it’s true!

Your Competition Can Help Your Wellness Practice!

Your Competition Can Help Your Wellness Practice!

Image result for know your competitionTo most effectively promote your wellness practice, you need to know as much as possible about your fellow practitioners. Just as athletes and armies study their opponents, you should find out the strengths and weakness of your competition. This is not so you can defeat them – as in football or war! It’s to help you differentiate yourself from others! To create your unique position in your local wellness marketplace and get noticed by your niche of Ideal Clients, you need to know your competitors!

Who are the other practitioners in your area who treat the same problems that you do, both in your modality and in others? They may be your colleagues and your friends. Even if you are not a competitive person, their practice is in competition with your practice. It’s not personal, it’s business!

Suppose you are a counselor who helps people manage the stress in their lives. Here’s a partial list of your competitors (other professionals who also treat stress): Clinical Psychologists, Massage Therapists, Spas, Personal Trainers, Life Coaches, Acupuncturists, Yoga Instructors, Meditation Teachers, Hair Stylists, Bartenders and Priests (kidding…or am I?). Who are your competitors – other practitioners who treat the same type of clients, conditions or problems as you?

Conduct thorough research on colleagues and competitors in your local area who work with the same type of clients as you do – those who target the same niche or population, or treat the same conditions. Read their ads in the Yellow Pages, their brochures, their business cards, their flyers on the wall at the mall.

Call other practitioners and ask them what conditions or populations they work with, what sets them apart and why you should choose them. Chances are they will stumble over this, letting you know that they have not given much thought to their own USP, which gives you a marketing edge.

If your competitors are not differentiating themselves by defining their USP, this gives you an incentive to make your practice stand out in the marketplace. If they are marketing themselves as unique, you have an even stronger reason to do so!

Introduce yourself and invite them to meet in person, a friendly professional visit, in their office, yours or a coffee shop, etc. Bring them a small gift such as a treatment product or a plant. Look around their office through the eyes of a potential client to get a feel for their space, how they present themselves, the impression their office makes.

Meet your colleagues and competitors so you can get a sense of their business – their personal style, policies and procedures, skills and techniques, personality and professionalism. If you like what you see, briefly mention the possibility of working together in a future joint venture, such as a public presentation to grow both your practices. Invite them to visit your office, or to a networking or business event. Ask if they would be interested in trading services with you and, if they agree, offer to do their session first.  

Knowing each other’s styles and strengths can help you in several ways:

  • Set you apart as unique
  • Target your niche
  • Make referrals to each other
  • Assist you in planning a joint venture

Make a list or spreadsheet to keep track of all your different competitors. List all of the practitioners who compete with you, as well as everything you learned about them from your research – their modalities, skills and techniques, credentials, mission, professional philosophy, personality, office features, marketing materials, Unique Service Position, joint venture potential and any other qualities you discover that characterize their healthcare practices and/or help you to define your own business.

If you’re tempted to skip this step – if you think you don’t want to call your competitors and go schlepping all over town to meet them and check out their practices – think again! Think about how this research will help you differentiate yourself. Think about the competitive advantage it will give you. Think about all the clients you will get as a result. Think about how doing your homework will grow your income. Think about it as if your success depends on it – because it does! If you think it’s a lot of trouble – you’re right! But do it anyway – you and your business are worth it!

Treat Your Wellness Clients to Special Tricks for Halloween!

Treat Your Wellness Clients to Special Tricks for Halloween!

Do you give Halloween treats in your wellness practice? It’s the perfect holiday to impress your clients with extra care! I make trick-or-treat goodie bags for my massage clients, filled with wholesome snacks and healthy treats. But there’s a lot you can offer every day, so think of Halloween as inspiration to treat your clients to special customer service year-round!

How do amenities fit into your wellness practice? With little cost, time or effort, you can provide impressive extras – before, during and after an appointment, to keep clients coming back again and again for more of your special magic!  And the best part? You can add value to your client’s experience without adding a penny to your cost or a second to your time! Here are some tricks to treat your clients:

Answering machine message. Change your friendly greeting weekly, and always offer a special promotion, to let callers know from their first call to you that your service is above and beyond the standard!

Before the appointment. Send new clients their intake paperwork to fill out and return before their first appointment. Give existing clients a reminder call 2 days before their session. To be prepared for their treatment, ask what they need help with and what has changed since last time.

Reception area. Always be there to greet clients when they enter your office. Eliminate ‘waiting room’ from your vocabulary and from your business office – arrange your schedule to never keep anyone waiting!

Before the treatment. With new clients, go over their intake form together, item by item, to make sure they understand your policies and procedures. This eliminates the awkwardness of a surprise later – such as paying for a missed appointment. People appreciate knowing ‘the rules’ – we feel more comfortable and secure when we know what to expect. Before entering the treatment room, offer a drink of water and use of the restroom.

Treatment room. It is comfortable, attractive and impeccably clean! Calm serenity is crucial here. Maintain a comfortable room temperature with a heater, fan or open window. Flowers and foliage are subtle and always fresh – no fake flowers or dead leaves. The treatment table is pre-warmed on cool days. Use natural light during the day and low wattage lamps for evening sessions.

During the session. Put a purifying salt lamp in the treatment room. Play serene ambient music. The first thing I do after entering the room is place a heating pad on the client’s back; I move it around during the session, to pre-warm each area before treatment. With bodywork, careful draping is mindful of modesty, privacy and professionalism, and helps the client feel safe and comfortable. Clean lubricant off the client’s skin with moist warm towels.

After the session. Offer the client a cup of water. Always invite people to schedule or confirm their next appointment. This is not being pushy or needy! Many people feel drowsy or disoriented after a session and they appreciate you keeping track of their schedule. Always give a new client something to walk away with – an article, bottled water, product sample, energy bar, etc. – to remind them of your business! Put your name and contact info on everything you give out! Always, always say thank you for coming in! Surprise and delight clients with a no-tip policy. If you don’t want this as a general policy, you can have a special “No-Tip Day,” weekly or monthly.

Follow-up Call. Check in by phone the next day with new clients, or an existing client with a new problem. If their next appointment is more than a week away, call between session to see how they’re doing and remind them to follow the self-care routine you gave them. Ask if they have any questions or if there’s anything you can do for them. If they’re in pain when you call, offer to see them sooner than scheduled.

On-going Connection. A keep-in-touch marketing system keeps your practice in the clients’ awareness. This includes email or postal mail items, such as a newsletter, or an article of interest to the client. A Referral Reward Program offers free massage to clients who refer others. Pre-schedule birthday and holiday e-cards each year, with new clients added as they come in. Here. 

Exceed Their Expectations!

Helping clients feel better with great technical skills is the bare minimum you should give. People expect an effective treatment – that’s why they called you in the first place. You can impress them, and gain their long-term loyalty, by enhancing their visits with amenities that have a huge impact on the client’s experience, with little or no cost to you. Use special amenities every day. Not just with new clients, but with all clients; not just for Halloween but in every single interaction – whether on the phone, by email or in person.

These special treats are a key factor in keeping loyal ideal clients and getting their referrals. Keeping repeat clients over the long-term brings in more money and more satisfaction than One-Session Wonders who leave a big tip and never return! Use every opportunity you can to give your clients extra service with tricks and treats!

Show Potential Clients You’re the Real Deal!

Show Potential Clients You’re the Real Deal!

People are naturally skeptical. It is normal to want proof and assurances before jumping into something new, especially when it involves our health, our time or our money. And wellness care involves all three of these factors! They won’t easily believe you unless you back up your claims with good reasons to do so. If they don’t trust you, they won’t enroll with you for health care.

“Can I believe what you say? How can I trust that you will help me?” These are critical questions that many people have about wellness care and holistic health – especially if they have never tried an alternative to conventional medicine.

“Isn’t natural health just a bunch of old wives’ tales and kitchen table concoctions?”

How can you build trust and credibility? Let’s look at four ways to inspire what is known in the marketing industry as “the know-like-trust factor:”

1. Be yourself! Let people get to know you, let your personality shine through. Talk about your work in everyday language, not professional jargon. When buying personal services, like health care, people want to know the person they are going to be working with, especially if it involves touching their body. Use your photo in your marketing as much as possible. Have a few personal things around your office, such as family photos and simple decor that expresses your personality and interests. The more people see you  being yourself, the more they will know, like and trust you! Set up your office to reflect your personality (but if you’re messy and disorganixed, get some help with this!)

2. Exercise your bragging rights! Show proof of your education, experience, expertise and excellence. Display your framed diplomas, certificates licenses, awards, photos and articles People are reassured by proof that institutions, associations and government agencies recognize you as competent and professional.

3. Show social proof! The best time to get a rave review is immediately after someone has experienced a great result from working with you. If you get referrals from physicians or other healthcare professionals, ask them to write testimonials about how you have helped their patients. Testimonials help convince people that enrolling with you is a wise investment in their health. This powerful tool lets prospects know that people just like them, with the same problems and concerns, were helped by your care. Use entire testimonials or excerpts, along with the client’s photo when possible, in your marketing materials. Frame a few testimonials and hang them with your certificates, or keep them in an album to show people during their Discovery Session. You can also make post video testimonials on your website, blog or social media.

4. Be clear! Your marketing materials should have clear explanations of your modality in general, as well as special qualities that make you and your practice stand out from the crowd. Make sure to focus your marketing messages on benefits and results, not a laundry list of techniques you offer. Put a FAQ section on your website to address questions about your work. List results and benefits clearly in both spoken and written marketing.

People are naturally skeptical. We want proof before we trust someone or something new, especially involving our health, time or money. Inspire people’s trust with 4 simple strategies: Be sincere, highlight your experience, expertise and experience, use client testimonials in your marketing, and clearly state the benefits you provide.

What other ways can you think of to assure hesitant or skeptical prospects that you are the real deal? Please share your comments below.

3 Tips to Get New Wellness Clients!

3 Tips to Get New Wellness Clients!

Image result for stepping stones

While visiting the websites of hundreds of wellness practitioners, I was struck by the number of sites that were “All about me, Me, ME!” on the home page.

Your website’s home page is often a prospect’s first exposure to you and your work. So make sure the home page is all about the clients! Use short bullet lists of your Ideal Client’s needs and your corresponding solutions. (And save all about you for your About Me page.)

Remember – when people are looking for a solution to a health problem, they don’t care about you and your credentials, your education, your techniques or anything about you. They only want to know how working with you will benefit them. So don’t try to impress people by talking about yourself – your training, your techniques, your equipment. Instead, make sure you educate your potential clients about the results they will get from working with you – not from massage, or acupuncture or chiropractic or counseling, or whatever your modality is – but specifically how working with you will help them.

Tip #1. Get Clear on Your Niche!

What’s your niche? Whether you pronounce it “nitch” or “neesh,” you need one!

You may think the best way to get lots of clients is to market to everyone! But you actually get more ideal clients by narrowing your niche to a small specific group. To identify your niche, spend some time asking yourself the following questions:

  • What is it that my current clients have in common?
  • How do I set myself apart from the competition?
  • What is different about the services or products that I offer?
  • What are the “extras” that I bring to the market?

Word your marketing materials so they speak to your ideal client as if you were having a conversation with them about their needs and your solutions. Fill your practice more quickly by narrowing your niche, defining exactly who you serve.

Your special gift will not be expressed at its highest potential if you work with people who don’t fit your Ideal Client profile. But that’s exactly what happens when you target a wide audience, instead of a small niche – specifying exactly who you will and will not accept as clients.

Tip #2: Deliver Tangible, Specific, Measurable Results!

The more you focus on the practical, tangible results clients get from working with you, the more clients you’ll have to work with. Even if you offer a less tangible wellness service, such as energy healing or intuitive readings, you can still focus on the tangible results that show up for your clients.

You simply need to focus on the impact your service has on your clients’ lives – health, family life, work, finances, relationships, opportunities – everything. I love seeing the look on my clients’ faces when they realize just how far-reaching our work together will be! So make sure they are clear that they will get back to work, or get out from under crippling pain or depression, lose weight, or whatever it is you offer. Don’t do this in a phony way or make unrealistic promises. Be sure you’re able to deliver what you promise – and then deliver it!

Tip #3: Create Treatment Programs!

People love systems – they explain in an organized way exactly what the problem is and how to eliminate it. So it is very helpful to name your programs and treatments in a way that potential clients can see their problem and the results they will get simply by reading or hearing the name of a treatment, such as “Easy Fix for Computer Abuser’s Syndrome” or “Pain in the Neck Solution” or “Golfer’s Hip Health” or “Eat Yourself Thin.”

Keep in mind that overwhelm, stress and pain are rampant in our culture. People get caught up in – but are reluctant to change – lifestyles that create these conditions. For instance, an avid golfer is not likely to give up the game to avoid hip pain. So they crave simple solutions that make it easy for them to meet their needs, relieve their pain, solve their problem.

Take a good look at how you work with clients and transform what you do into a compelling, simple program or treatment. You’ll be amazed at how this helps people understand how you can help them and they can’t wait to sign up to work with you!

You’re only a few sentences away from your next three clients! All you need to do is hone in on your niche, list a few compelling results you help people achieve and create your program to deliver those results!

3 Tips to Get “Forever” Clients!

3 Tips to Get “Forever” Clients!

Image result for new clients

If your marketing makes your wellness business and your services appear different from the typical practice, then potential clients are more likely to notice you!

The steps to getting “forever” clients involve matching your credentials to the needs of your target audience. Consider keeping a journal for this purpose – either handwritten or digital – so you can add to it and refine it throughout your career. Here’s how to get started:

Tip #1. Know Yourself.

The first step in differentiating your practice from others is to clarify your special qualities. Begin by listing things that identify you as an expert in your field, including your: education, expertise, experience; skills, specialties, strengths, philosophy about health and wellness; personality and character traits; how you do business and practice your modality, such as dependability,

What other special things about yourself and your business make you different from others in your modality?

An example of my uniqueness is that my massage therapy practice focuses on myofascial injuries and chronic pain conditions. This is unique in my area because most other therapists:

  • Have a general practice instead of a specialty
  • Don’t identify what makes them stand out

What do you offer your clients that they can’t get anywhere else or that other practitioners have not taken the time to identify and describe about themselves?

Tip #2. Develop Your USP – Unique Service Position

Your USP is what makes you stand out from the crowd of others in your field, those who practice the same modality as you; and those who practice a different modality but serve the same target audience, such as a yoga instructor and weight-lifting coach who both help people get fit and strong.

Identify and describe your USP with your answers to these 4 questions:

– What do I offer that my colleagues and competitors do not?

– What features of my practice differentiate me from others in my field?

– Why should someone work with me rather than my competitors?

– What special personality traits make me an excellent practitioner?

You will not necessarily share all of these features with clients or list such details in your marketing. The purpose of this exercise is to clarify all the special things about you – things that we tend to forget, lose track of, take for granted.

Identifying all of your unique traits will also improve your self-confidence. Whenever you need encouragement – a business pep talk or an ego boost – read over your list. It will make you feel better and perhaps inspire you with new ideas and goals!

Keep your list up-to-date as you add new skills and qualities.

Tip #3. Share Your Story

What inspires your passion for your work? What influenced you to enter the health field. Your story can be a powerful catalyst to attract clients!

Many of us were drawn to wellness work by an experience, realization or insight that attracted us to enter a wellness career. In many cases, this compelling story or defining moment was a health crisis of our own or someone close to us. Sharing your experience can touch people emotionally and motivate people to try your service, especially people who have a situation similar to yours, those who have never tried a holistic modality or those who are skeptical.

When you make it personal about yourself in a way that others can identify with, and when you relate your story to the needs of your target audience, you have the magic formula for a client-attractive story!

Part of my story as a massage therapist is that I first became intrigued with bodywork when a friend resolved my chronic ear infection with a hand reflexology treatment, and this initial interest quickly led to a lifelong career!

You can see two examples of how I tell my story of The Prosperous Practice here:

Interview form: http://theprosperouspractice.com/about-donna-thomas/

Narrative form: http://theprosperouspractice.com/about-prosperous-practice/

There is a huge amount of information on business story-telling beyond the scope of this article. There are also many different options of how to tell your story. I suggest you explore various styles and choose one, or a combination, to inspire you. These links will get you started with information on story-telling for business and marketing:

https://blog.hubspot.com/marketing/storytelling-guide

https://www.copyblogger.com/remarkable-marketing-story/

Be Yourself and Let Others Know You!

Highlight your uniqueness to stand out in the crowd and get potential clients to notice you. Be authentic! Share personal – but not private – things about yourself that will help others relate to you. Create and use effective story-telling to make your wellness work sound special and different. Emphasizing your uniqueness can make the difference between a person who walks away and one who can’t wait to become your “forever” client!

Attract Wellness Clients with Social Media Marketing!

Attract Wellness Clients with Social Media Marketing!

Image result for social mediaMy last client of the day emerged from the treatment room and we booked her next appointment. As she was leaving, she turned and said, “By the way, your story on Facebook this week was so funny! And it reminded me to call you!”

Facebook – aha! That triggered my aging memory! Suddenly I remembered what I almost forgot to do: create new content for my social media sites!

Social media is all about keeping your clients and followers engaged and entertained. Growing your list of subscribers is the primary goal – and relationship-building is the best way to accomplish this. Connect with potential clients by sharing helpful, relevant information.

Information on social media has a short shelf life! Sometimes it seems I’ve barely finished one post and it’s already time for the next one!

Are you a drive-by poster? You have 30 minutes before your next appointment, so you quickly post 10 Facebook updates in a row! That’s a haphazard way to build the crucial know-like-trust factor. Consistency is the key to building that relationship with your social media readers.

People have a wide variety of favorite social media sites, but for wellness clients, Facebook is the most populated site. So in the interests of space and time here, we focus on steps for Facebook. Exactly how do you keep reader interest high while running your practice and managing your life?

Here are 8 ways to manage the content on your Facebook business page to maximize your social media engagement.

1.Schedule Your Posts. This time saver will also help you be more consistent. Facebook has a handy little tool – right there where you post updates. Before clicking on the “post” button, find the “Publish” tab in the lower right corner below your post, then click on “Schedule” in the drop-down menu.

This allows you to pre-schedule the day, hour and minute when you want your message or image to post on Facebook. Then – ta-da♫ – it magically pops up on your page at the scheduled time! I used to enter my posts individually every couple hours all day. Then I wised up and hired a teen tech intern to pre-schedule them for me! I pay her about $10 per week to keep my page updated for readers, my content fresh for search engines and my bonds forged with Facebook Friends and Fans!

2. Assess Your Content. If your content doesn’t get many likes, shares or comments, consider re-writing it. Re-assess how you are trying to connect with your Facebook fans. What kind of content are you sharing and, more importantly, how are you sharing it? Social media expert Gary Vaynerchuck offers some effective questions to ask yourself when creating Facebook content:

Is the text too long? Is it thought-provoking, entertaining, or surprising? Is the photo relevant to the post? Is your logo visible? Have you chosen the right format for the post? Is this content interesting to anyone else? Is it authentic? Are you asking too much of the reader?

To attract and keep engagement as consistent as possible, it’s vital to have content that is relevant, timely, entertaining, informative and actionable.

3. Maintain the Relationship. When others like your post, make a point to write a comment or question to increase the engagement even more. For instance, you can simply ask: “Hi Mary, I‘d love to know exactly you like about this post.” If a post gets a lot of likes, you can ask an additional question in the comments, such as: “How will you use this tip to improve your health?” Or share your answer to a question, to encourage the “likers” to participate.

4. Be Consistent. Post new content daily and keep a manageable number of posts on the page. You are trying to build a relationship, so if you can’t commit to posting three times a day consistently, then post just once a day, 7 days a week. This should not be a problem if you use the Facebook pre-schedule feature. You can even pre-schedule your posts for an entire week or month! (Assuming you have written them!) This consistency is more effective than haphazard posting.

5. Check Your Insights. Check to see which of your posts attract the most attention and keep a balance or variety of different types of posts. They can include: photos, article links, videos, blog posts and more. Stay aware of constantly shifting Facebook trends. Sometimes images boost interest; other times straight content gets more comments. Facebook has improved the tools that give us info about our posts, so make a point to review your stats weekly.

6. Share with Industry Experts. Share pages or groups to build your credibility. Select non-competitive pages or groups popular with your target market. For instance, suppose your niche is females age 30-50 looking for pain relief. Where do they go on Facebook? What local community pages or groups do they join? Once you narrow this focus, start sharing content from their page to yours. Make comments and contribute to the conversation without spamming or self-promoting. When you share your knowledge in an authentic way on Facebook, your expertise will become evident and others will start to seek you out. This easy process should take you less than three minutes a day.

7. Get Personal! Connect with your audience by personalizing your posts. Write as if you are having a conversation with one person.  People will pay more attention if your words speak directly to them. It’s fine to primarily post professional content, but spice it up here and there with some personality and glimpses into your life. Show your personal – but not private – side! Your readers will relate to you more easily if they feel like they know you. Sharing your life and personality will help forge the know-like-trust bond. Your readers will appreciate you speaking to them – increasing your likes, shares and comments.

8. Be Descriptive. Post your photos with a description, tag people, include a website link or call-to-action. When you optimize images with your page name, it drives up your traffic. When you tag someone in a photo, it not only alerts that fan, but that fan’s friends are also notified; they want to see what their friends are up to and in the process they find themselves on your page.

It’s Easy – Like Eating an Elephant!

This may feel like a lot to remember or implement. Treat it like eating an elephant – one bite at a time! Start with one of these 8 tips, use it long enough to become a routine, then add another strategy, and another as you become comfortable. Remember when you first started learning the skills of your modality? It seemed like there was too much to remember. But soon, you developed a habit and it became automatic and natural. Apply that same mindset to your social media management. Follow the steps, be patient, keep practicing and soon it will be second nature!

Bust Out Your Big Marketing Blitz!

Bust Out Your Big Marketing Blitz!

Image result for blitzIf you got into wellness work to help people, you have to take action with marketing to achieve your goal. Waiting for the phone to ring is not a marketing strategy! You need to take action and reach out to the people who need what you offer! People will call you – but only if they don’t know about you! You need to be proactive!

It’s time to bust out your Big Marketing Blitz! Don’t just trickle, like when the car tire is parked on the garden hose. Bring out the fire hose! Create a 2-week blitz marketing campaign and repeat it quarterly. If you really want more clients, then get crackin’ with these specific and assertive steps to success:

  1. Make appointments with yourself. Schedule some blocks of time to work on your 2-week blitz campaign. Write into your schedule specifically what you will do with each block of marketing time. BONUS: Once you’ve created your blitz system, you can reuse it to attract new clients and reactivate former clients whenever your bix needs a boost!
  2. Send a letter (a real postal letter, not email) to every single family member, friend, acquaintance, colleague and client you know. Discuss the target problem or group you selected above in Step 2 on what you’re offering, how your work can help this problem, and ask them to refer people they know who may need what you offer. Have a way to draw people in, such as enclosing a few coupons for a free introductory session or consultation.
  3. Schedule 3 presentations (yes, at least three!) within a 2-week period to talk about your work – local organizations that feature speakers at their meeting, such as Rotary Club; a free talk at the public library; a hiking club meeting; a golf course clubhouse; a pregnant mom’s group; meet with a school athletic coach; take a doctor or dentist to breakfast and talk about how you can help their patients. Always make an offer in your talk – something special that meets the prospect’s need. Add a bonus to sweeten the deal.
  4. Contact local publications and find out how publish print advertisements, such as a classified ad, a press release in the newspaper, an article in a local magazine, etc. Do not post flyers around town – it’s amateur.
  5. Participate in a local event, such as Relay for Life or a marathon, by offering brief introductory treatments. If your modality doesn’t lend itself easily to public demos, hand out your info and free offer with a low-cost incentive gift that will help people remember you.
  6. Donate a Gift Certificate to a public charity event, such as a school fundraiser or community benefit. Yes, this means donating your time. Think of it as an investment in your business. Are you willing to invest an hour into getting someone as a long-term paying customer?
  7. Social media can be your BMF – Best Marketing Friend! If you do not already have accounts on all social media outlets relevant to target market, get signed up now! Posts about the benefits you provide and your special offers will entice people to call you. Remember that posts with images get better results than text-only posts. Get in the habit of posting your open appointment times regularly through each week. Get and use a logo to increase your visibility and recognition online.

These are just a few ideas to get you started. I bet you can come up with more strategies to promote your wellness business when you Bust Our Your Big Marketing Blitz!

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