Welcome Back: Reactivate Former Clients in Your Wellness Biz!

Welcome Back: Reactivate Former Clients in Your Wellness Biz!

Image result for welcome backHow would you like to have 5 out of 10 former clients come back? They will – if you just reach out to them!

Marketing statistics show that over 50% of inactive customers return if they are invited by a business where they had a positive experience.

You already did the hardest part of marketing with these clients when you first worked with them – creating the know-like-trust factor. Now you can use that bond to bring them back into your practice.

It’s much easier and more affordable to reactivate a former client than to attract a new one. Marketing research shows that 6 out of 10 inactive customers respond after the third contact, whereas new prospects respond after 7 contacts. So don’t be discouraged if some of them don’t respond to your initial effort. Simply reach out again!

If they are not interested, they will just ignore you. The worst that can happen is they will ask you to stop contacting them. In this case, remember that it’s not personal – it’s business! Just move on – you have more important things to do than obsess over someone who isn’t interested in what you offer.

But the best case – and more likely – scenario is that 5 out of 10 will return, and this is worth the risk of being rejected or ignored by the other five!

Reach Out to Former Clients

How should you contact your inactive clients? Postal mail is the way to go! It’s more personal than email, and therefore usually gets better results.

Create a “Get in Touch Campaign” specifically designed to reactivate former clients.  Before starting to contact them, you will need to do the following preliminary work:

  • Invest in good-quality stationery with your logo and all contact info – it looks more professional than do-it-yourself.

–  Get everyone’s complete contact info. You will be contacting your former clients via 4 different means of communication, so assemble all the necessary info before you start, to insure a smooth flow to your campaign. If you’re missing someone’s phone number, address or email, for instance, contact them via the info you do have, and ask for their missing info. Say that you’ve been thinking about them and you want to send them something special.

  • Design a Special Re-Introductory Offer for them, such as extra treatment time, or a special service, gift or amenity – something that adds value for the client with little or no cost to you.
  • Make a limited offer to encourage people to act quickly. It can be time-limited, such as “Call us before mm-dd-yy” or quantity-limited, such as “For the first # people to call.”

Write out simple scripts for four different forms of contact, starting and ending your Welcome Back campaign with the ever-popular postal mail:

  • Postal letter
  • Email
  • Phone call
  • Postcard

Contact them once a week for 4 weeks, using the above methods, scheduled for the same day each week. 

Now… go get your calculator and figure out how much your income could increase if 5 former clients per month came back into your biz! What about 5 more per week? What if they buy gift certificates? What if they buy retails products? What if they refer others who refer others who refer others…? Do you see the powerful ripple effect of reactivating former clients?

Your Business Card – Blah or BOLD?

Your Business Card – Blah or BOLD?

See that business card over there on the right? What’s WRONG with this picture? The card is blank!Image result for woman hand out business card

You might as well be handing out blanks if your business card is not specifically designed to attract clients.

Your biz card should offer much more than your contact info! If your  card is not consistently bringing clients into your wellness practice, it’s time for a make-over! Keep reading to find out exactly how to re-design your card for the best client-attractive results!

Your business card is often the first introduction people have to your business. You’ve got only one chance to make a first impression. So make it a good one by handing people a well-designed card that will make them want to work with you!

Make a mega-impact with this mini-marketing tool! It can do much more than tell people how to contact you.

Your new business card will tell people what you do and, more importantly, what you can do for them.

Don’t waste half of the valuable “real estate” on your card – use both sides to let people know exactly how you can help them. When someone hands me their business card, I immediately turn it over to see if they use both sides to their best business advantage.

Don’t use the back of the card in the usual way – to write the client’s appointments. (That’s why God invented sticky notes!) And absolutely do not leave it blank on one side! 

Use “magnetic marketing” – client-attractive wording about the benefits you offer, to “pull” or draw clients to you. Then tell them exactly how to learn or do more, such as schedule a Discovery Session, visit your website, or subscribe to your ezine. Or best of all – go straight to booking an appointment! 

The point is to get prospects to take quick action! You want them to feel like you’re talking specifically to them and that you have the solution they need. Your card should motivate them to act – NOW!

Exactly what should be on your business card to attract clients? First, the layout should be clean and legible. Unless you have design software and the skills to use it well, I suggest having your business card professionally designed and printed. You don’t want your first impression to look amateur and homemade! Use fonts that are easy to read and appropriate for the mini-size of the card, while reflecting your business brand.

The back of the card should be about you – yes, on the BACK – and should contain the usual info: business name, logo and tagline; your name, credentials and title; phone, email, website, mail, location.

Add your photo if possible – seeing your face helps people know-like-trust you! It’s tricky to fit so much on one side of the card. Just keep playing around with the layout, making sure to leave enough white space for it to look clear and uncluttered.

So far, this is all standard, boring biz card stuff, right?  It’s about to get more interesting! Read on…

Image result for give business cardNow the real fun begins!

The FRONT of the card is all about the client. Put their needs front and center, because clients are the most important part of your business and they are the target of your marketing!

Ask questions about the needs of your niche – questions to which readers will answer “yes.” Then provide answers.

The questions are about the clients’ problem; the answers are about your solution! Each answer will correspond to each problem or challenge. Example:

– Do you want to… feel healthier, have more energy, sleep better? Our 3-month program will… enhance your health, boost your energy, improve your sleep!

After the Q&A section, place a call-to-action: something specific you want the reader to do. Is it call your office, go to your website, sign up for your Free Offer? 

When handing your card to a prospective client, make sure the magnetic marketing questions are facing up, so the first thing they read is about themselves – their problems, their needs, their challenges.

And the next thing they read is your solution to their problem!

Your business card is an under-estimated marketing tool that will bring you clients, IF it is specifically designed to show people how you can help solve their problem.

Instead of a boring, ineffective biz card that puts people to sleep, create one that wakes them up to the fact that you can help them!

Hand out a business card that reflects your pride and confidence in your work and helps bring you the success that you need, want and deserve!

Make Time for Marketing!

Make Time for Marketing!

Image result for reflecting time

“Those who stop marketing to save money are like those who stop a clock to save time.” – Henry Ford.

It’s actually a very simple premise: The more time you spend attracting clients, the more clients you will attract!

How much time every day should you spend on marketing your wellness practice to attract clients? If you’re struggling to get clients, marketing experts – myself included – agree that you should devote a minimum of four hours of marketing per day for 6-12 months.

Many practitioners are shocked at that number, because they typically don’t even spend that much time on marketing in a week or even per month. Well… no wonder they don’t have enough clients!

Answer this question honestly: If you don’t have enough clients and you’re not marketing, then what are you actually doing all day?

Take a close look at the non-essential things you do throughout the week. These are the time-wasters in your schedule. From a marketing perspective, you may see that you consider non-client time as “spare time.” This makes you waste valuable work hours on personal activities, like housework, errands or social media.

Put your extra-curricular activities on hold while building your wellness practice. Time-wasters sabotage your progress and your success. They limit the number of clients who can benefit from your valuable service. You can’t attain your professional goals to help lots of people and make a good living if you waste your work day on non-work.

Are you wasting time on non-biz activities while hoping for clients?  Hope is not a business strategy and it doesn’t pay the rent!

From now on, for the next 6-12 months, or until your client schedule is full, do non-business activities after-hours. As an entrepreneur, you don’t have anyone holding you accountable. It’s up to you to schedule your work hours and stay on track, in order to increase your client base and your income. You need a tough boss – spelled Y-O-U!

You need to spend your work day actually working. When you’re not working directly with clients, devote your time to activities that will bring them in – call people, get referrals, network, send a newsletter, give talks, for example.

Exactly how you should you structure your time to get the maximum benefits for your business? Monday through Friday 9 AM – 5 PM (or whatever you decide as your regular work hours), you should be – doing what? Yes, now you’re catching on…

… working with clients and attracting clients! This, in turn, will produce benefits in your income and lifestyle as well.

Suppose your BFF calls and says, “Hey, let’s go shopping!” From now on, instead of jumping on board with that, you say, “Sorry, I can’t today – I’m working. But I can go this weekend.” Your friends may not like this, but when you get results in your business, you – and perhaps your friends – will realize you’re doing the right thing.

Here’s a simple 3-step system to organize your time:

  1. Make a written list of all the different activities you do each day – both business and non-business things – during your regular business hours. Every time you do something throughout the day, stop and write it down. Be totally accurate and honest with yourself about this, so you can make the changes necessary to expand your practice and your income. For one week, keep a running list of everything you do during business hours.
  1. Ask yourself these 2 questions for every item on your list:

– Does this activity involve working with clients?

– Does this activity involve attracting clients?

  1. Cross off every “No” item on your list, and stop doing it during biz hours. Eliminate everything that distracts you from your two primary activities – working with your current clients and attracting new clients.

Now commit to doing this on a regular, consistent basis. Put marketing time on your calendar as an appointment with yourself.

Though this schedule may seem extreme, remember that it’s only a temporary jumpstart strategy. When you start getting consistent results, you can reduce your marketing time and start re-integrating other activities into your daily schedule.

You will still need to schedule marketing on a consistent basis throughout your career – it should never become a once-in-a-while activity. But soon your marketing will be organized into a system that will reduce the amount of time that you spend on it per day.

However, you may be surprised to discover, as I did, that you enjoy marketing so much that it becomes your new hobby!

Share Your Gifts in the Giving Season!

Share Your Gifts in the Giving Season!

Mele Kalikimaka from Hawaii!

Image result for share your giftThe Christmas season, with its tradition of giving, is a perfect opportunity to thank your present and past clients for their support of your business, while offering your gifts to potential clients to draw them in!

Most world cultures and religions have winter observances and traditions around the concept of “giving” or “sharing.” What better time of year in your wellness biz to give freely of your gifts? Sharing your time, talent and skill is a way to show appreciation and generosity to your clients – both present and future.

What? Share My Work for Free?!

When selling your services, you are actually offering a gift – the gift of your expertise, experience and excellence! Of course, when offering, you don’t want to make people feel uncomfortable with a high-pressure sales pitch or to think of you as a slick used-car salesman trying to sell them a clunker car!

But when you simply offer a gift, people feel drawn to learn more about your work and how it can help them. Your gift offers exactly what they want – a solution to their problem. It makes them want to know more about you and your work. Offering a gift is certainly more client-friendly than selling!

When you give, you’re not selling. You’re offering service. People get excited when they find the help they need. They are happy to buy from you when they don’t feel pushed of manipulated into it. Your generosity inspires their confidence in you as the right practitioner to help them with their health challenge.

So give them something of value, as an introduction to your work. Let them know you can help them, with no sales pitch and no pressure to buy. Make it clear that you are more interested in helping them than in selling to them!

An effective way to do this is by sharing your information, product or service with an Irresistible Free Offer. Commonly known in the marketing industry as the IFO, this is a product, program, service or information of high value that is useful for the prospect’s problem, pain or challenge. Offered for no cost, the IFO creates strong interest and naturally attracts clients into your wellness practice.

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Share Your Goodies!

The way to make people aware of your creative solutions to their challenges, without seeming pushy or needy, is to freely share your service! When people ask about your work, don’t spend your valuable time explaining the same information repeatedly. Simply say, “Visit my website for a free report about XXX and sign up for weekly health tips.”

Include a special offer or promotion in every issue of your newsletter, which they will receive only if they opt in. This way, you are not pushing or selling anything. You are inviting them to take a look at your offer and then to sign up if it seems like a good fit for them. They will only receive info from you if they request it.

Generously sharing your skill, knowledge or info triggers a sequence of events leading to your success:

  1. You educate potential clients about how you can help them!
  2. Prospects are excited to get valuable info for free!
  3. They’re impressed by the value you share!
  4. They equate your high-value IFO with high-quality work!
  5. They get access to subscriber-only promos and gifts!
  6. When they see your work as their answer, you get more clients!
  7. More clients create more income for you!
  8. More income gives you the lifestyle that you need, want and deserve!

It’s a win-win situation! Prospects get solutions and better health; you get more clients and more money! When you give a small sample of low-cost, high-value information, people will assume that if your free stuff is great, then your paid work will be even better!

An added bonus when you generously give your work is that people will be so impressed that they will naturally start networking for you. They become your ambassadors, cheerleaders and unpaid sales team, spreading the word to their family, friends and colleagues!

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New Years Mindset Makeover: Part 2 of 2. Punch Out Perfectionism!

New Years Mindset Makeover: Part 2 of 2: Punch Out Perfectionism!

“Perfectionism./ per-fek-shun-ism. n. A set of beliefs, feelings and behaviors aimed at excessively high and unattainable goals.”

Are you a victim of the Big Hairy Mindset Monster – self-sabotage?

Sometimes, even when we know better, our old critical self-talk tapes start replaying in our heads. Then we’re stuck in a continuous loop of negative thinking that leads to negative actions that create negative results that lead to negative thinking… on and on!

There are many self-sabotaging beliefs and behaviors. In this 2-part mindset series, we’re looking at the 2 biggies! Last week’s article was how to overcome the plague of procrastination.

This week, let’s punch out perfectionism – now and forever!

Punch Out Perfectionism!

Related image“Hi, I’m Donna and I’m a recovering perfectionist!” (There should be a 12-step program for double Virgos!)

One of the hardest things for me to do is finish something, be okay with it and be done with it.

Perfectionism has a lot in common with procrastination. Both are fear-based – fear of making a mistake or fear of rejection, for example. Here’s where they differ:

Procrastination is about not starting something and perfectionism is about not finishing!

Are you a victim of Perfection Paralysis when it comes to marketing your wellness business? Do you get an idea and start working on it, work on it some more, and then more – and it never gets finished?

If I had waited until everything was perfect before moving forward with The Prosperous Practice, we wouldn’t be here now.But I got over myself and became an imperfectionist!

Here’s a simple 3-step system to become an imperfectionist:

1. Make a short to-do list of 3 projects that will help your business grow, in order of importance.

Examples: Reconnect with former clients, start an ezine, create a special offer, redesign your business card. Then choose the #1 Project from your list.

See how simple? List 3 things and pick just one thing! (Don’t worry – you will soon have opportunities to use all your brilliant ideas!)

2. Make another short list of 3-5 tasks for your project. Then do those things, one at a time! Easy, right?

For example, if your project is to reconnect with former clients, these would be your 3 main tasks: [LINK-Welcome Back

1. List all of your former clients.

2. Compose and send an invitation to return with a special offer.

3. Follow up with phone calls and watch the appointments stack up!

BROWNIE POINTS: Write and memorize a phone call script so you’re not winging it on each call.

Step #3. Set a timer for 30 minutes to work on your project, with no distractions. In a perfectionist’s world, this would be at the same time every day, but if that’s not possible, schedule it wherever it fits. (Remember – no such thing as perfection!)

Voila! One project completed – or at least started. If you can’t complete a task in 30 minutes, that’s ok. Just go back to it every day until the whole project is imperfectly complete!

BROWNIE POINTS: Turn off your phone during your 30-minute task session!

Celebrate the completion of each 30-minute work session with a little reward! How will you reward yourself? My personal favorites are chocolate for the small tasks and a beach swim (or a trip to Europe!) for completed projects.

This is not a one-time task that you complete and walk away from. Working on your business growth projects should be scheduled into your daily routine. Put it on your calendar – an appointment with your business as the client! Every time you complete the top project on your list, cross it off and add another project to the bottom of the list. Rinse and repeat! This is how you succeed in your marketing! Keep repeating the 3 simple steps to punch out perfectionism:

  1. Maintain a list of your top 3 projects.
  2. Break down the #1 project into 3-5 tasks.(Yep, even on weekends!)
  3. Set a timer for 30-minute daily task sessions.

As you progress through your career and your life, continue to identify and break through the self-doubt and limiting beliefs that stand between you and success. It all starts with a decision to change your mindset – to think better, act better and succeed better!

New Years Mindset Makeover! Part 1 of 2: The Plague of Procrastination

New Years Mindset Makeover! Part 1 of 2: The Plague of Procrastination

A new year is about to start! What better time to tune up your mindset and banish the dreaded entrepreneurial plague of self-sabotage!

There are many negative mindset behaviors, two of which are common among entrepreneurs – procrastination and perfectionism.

This week and next, let’s do an annual check-up and maintenance on these 2 mindset monsters, starting with…

The Plague of Procrastination

Image result for procrastination“Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.” – Napoleon Hill.

Some things just don’t make sense for wellness professionals! Things like:

  • Charging clients by the hour. (Don’t know about you, but I sell expertise, not time!)
  • Not using a Healthcare Marketing Calendar.
  • Procrastinating on a project because it will take a long time…

… which brings us to the topic of this week’s article: Procrastination – the Numero Uno thing that screeches the brakes on success!

Be honest now! Do you ever procrastinate – putting off projects because they’re boring or difficult or time-consuming? Since when does procrastination take less time to get something done? Or make it more interesting? Or easier? The answer – NEVAH!!

Does procrastination ever stop you from moving forward? If you’re like me, you come up with every lame excuse in the book not to do certain things – not enough time/energy/skills/money. And so we put off doing things that will help grow our business. We are probably all guilty of procrastination at some point! You may even berate yourself for being stupid or lazy.

You are neither of those things! Procrastination is not about intelligence or laziness. It is about fear – fear of the unknown, fear of criticism, of overwhelm, of failure. We’ve all experienced procrastination at one time or another. Let’s look at a simple 3-step system to deal with it:

  1. Start small. If you can’t do a lot, do a little. Do a little bit, lots of times, consistently, until finished! (Next week’s post on Perfectionism will give you a simple 3-step process for this!)
  1. Set specific goals. Vague intentions create vague results. “I need to clean out all my files” is general and too vague. Get more specific: Clean out one file drawer. When? Tomorrow’s lunch break. For how long? 15 minutes. Celebrate completion: one drawer done = yummy lunch!
  1. Be accountable. Tell someone what you’re working on and ask them to check in with you at a specific time. BROWNIE POINTS: Do a buddy system with a friend or colleague to support each other’s goals with a daily progress check-in.

See how simple? Just 3 steps to overcome procrastination! Go on… get crackin’ now! Set tomorrow’s mini-goal – or a mega-goal! 

As you progress through your career and your life, continue to identify and break through the self-doubt and limiting beliefs that stand between you and success. It all starts with a decision to change your mindset – to think better, act better and attract success better!

Boost Your Holiday Income with the Stocking Stuffer Special! Part 2/2

Boost Your Holiday Income with the Stocking Stuffer Special!  Part 2/2

Several years ago, I started offering my clients a new way to do their holiday gift shopping that would accomplish 5 goals:

  1. Offer low-cost, high-value massage for holiday gifts.
  2. Help my clients with their holiday gift shopping.
  3. Allow more people to experience my work.
  4. Give my income a boost.
  5. Attract new clients into my business.

And here’s what I created – The Stocking Stuffer Special!

Once I figured out the Stocking Stuffer strategy, I needed a system to sell the gift coupons, so as not to annoy people or make myself hoarse by repeating the same offer with every client every day. So over Thanksgiving weekend, I set up a Gift Station in my clinic – a holiday theme table with a display of beautiful Gift Coupons, colored pens and postage stamps.

I even offer to mail or email the Gift Coupons for them! (Bonus for me: I will acquire more names for my email list, to send an invitation to subscribe to my newsletter!) Clients appreciate this mailing service, which doesn’t cost me much time and adds more value to their experience with my practice! How will you set up your holiday gift coupon area?

To kick off the Stocking Stuffer Special, in mid-November I post signs around the office and send an email, to let people know that it’s… COMING SOON! Then, the day after Thanksgiving, I send clients an email announcement and reminder to bring their address book/contact list to their next appointment. When they come in and purchase their package of gift coupons, they can sit right down and address the envelopes, enclose the coupons and stick the stamps. Then I offer to mail it for them. People love this and look forward to it each holiday!

PS – I don’t charge for postage. The extra income and opportunity to acquire new clients is worth the cost of stamps!

I continue with emails throughout the holiday season, 3 per week from Thanksgiving through New Years. (Remember – it takes 7 exposures for people to respond to marketing!) I remove clients’ names as they buy, so as not to pester them after they have made a purchase. I also display Gift Coupon signs in every room of my clinic, including the restroom – in clear view of the toilet!

My clients really appreciate this one-stop shopping experience and most of them buy extras to keep on hand for future gift occasions.

Winter holidays present the year’s best opportunity to sell Gift Coupons! Many people have a long gift list and appreciate an affordable way to treat their family, friends and colleagues to the gift of health! You can help them with this by offering packages of gift coupons for their holiday shopping convenience.

The Stocking Stuffer Special is an amazingly effective holiday sales strategy for wellness practitioners! It could make the holidays your most profitable time of year!

Mele Kalikimaka!

Boost Your Wellness Practice with the Stocking Stuffer Special! Part 1/2

Boost Your Holiday Income with the Stocking Stuffer Special! Part 1/2

Image result for christmas stocking on palm treeMerry Christmas! Or as we say here in Hawaii – Mele Kalikimaka!

Here’s my most effective strategy for holiday marketing to give your wellness practice an end-of-year boost, jump-start your 2019 income, and offer your clients affordable one-stop shopping for every body on their list!

My holiday marketing campaign involves one of my favorite holiday traditions – Christmas stockings – both giving and receiving! Here in Hawaii, stockings are “hung by the palm tree with care!”

Several years ago, I started offering my clients a new holiday shopping experience! It was an instant success and every year since, they look forward to it!

This annual holiday marketing tradition started because I noticed my clients had similar responses when I offered holiday gift certificates: “With so many people to buy gifts for, I simply can’t afford it!”

I get it! $100 gifts for 20 people makes Christmas shopping a little pricey! So I started brainstorming ways to sell holiday gift coupons that would accomplish 5 goals:

  1. Offer low-cost, high-value massage for holiday gifts.
  2.  Help my clients with their holiday shopping
  3.  Allow more people to experience my work.
  4. Provide me with a holiday income boost.
  5. Attract new clients into my business.

And here’s what I created – the Stocking Stuffer Special – an amazingly profitable holiday marketing strategy for wellness practitioners. Here’s how it works:

Offer Gift Coupons for short treatment sessions, sold in packages of 4 or 8 – the more they buy, the more they save per session. I offer 15-minute massages for $20 or less, depending on how many the buyer purchases.

Adjust your offer to fit your modality – a brief, affordable intro to your work, sold in packages of cards that the buyer can give to multiple recipients.

My clients buy them up like crazy for one-stop Christmas shopping! This short-session, lower-cost strategy works especially well for gift occasions such as Christmas, when we have the large expense of giving presents to many people at once. Of course, you should also offer Gift Coupons for your regular sessions as well.

I recommend selling Gift Coupons as a package deal because of the advantages for clients:

  1. Save money, allowing them to buy more.
  2. Appropriate for any age, size or occasion.
  3. Easy to mail or email.
  4. Always have last-minute gifts on hand.

Now here’s where the fun – and the income – really begins! You can leverage the Stocking Stuffer Special into even more income!

Most of the Gift Coupons will be redeemed after the holidays. So the original coupon sales will boost your holiday income. And after the holidays, you can kick-start your 2019 income and avoid a post-holiday income slump!

When the gift recipients call for their appointments, offer them an upgrade to a longer session for an additional fee. Because they didn’t pay for the gift, they see it as getting a bigger gift for a low fee – such a deal!

Example: Your client buys her friend a $25 GC for an introductory mini-treatment. When the friend calls to schedule her appointment, you offer her an upgrade to a full session for only $50, letting her know that your regular full-session fee is $80.

It’s a win-win-win – the giver saves time & money, the recipient gets a healthful gift, and you make more money!

One of my massage clients, a corporate human resources director, bought 3 dozen 15-minute Stocking Stuffer Gift Coupons for her employees! Most of them chose to upgrade to 60 minutes for an additional fee of $50 – a great deal for them and more income for me!

Here’s how the money math played out:

36 gift coupons @ $20 each = $720 + 30 upgrades @ $50 = $1500. Total = $2220 from just one Stocking Stuffer sale! 

As an added bonus, 13 of these coupon recipients became regular clients who now buy gift coupons for their friends, who then become regulars, etc. etc. Yes – referral-based marketing at its finest!

Bodywork is ideal for this strategy. Other modalities might be more challenging to adapt to selling packages of mini-sessions.

Example: Suppose you’re a family counselor. You could offer a 15-minute coupon recipient a simple solution to one common family problem, such as: “How can I get my kids to cheerfully cooperate with chores so we have more time for family fun?”

Wouldn’t this be a great gift for an overwhelmed parent?! When she calls for her appointment, offer an upgrade to a longer intro session that delves a little deeper into her situation.

Another example: A nutritionist’s Stocking Stuffer offer could be a brief session to learn the person’s health/nutrition goals and give basic food or nutrition info; the upgrade offer could be a simple cooking demo or a grocery-shopping trip to learn about healthy foods.

What a great help this would be to someone transitioning to a healthier diet!

The point is to get creative with your holiday marketing and make it affordable for your clients to share your skills with their loved ones, while boosting your business with new clients and more income!

Once I figured out the Stocking Stuffer strategy, I needed a way to promote it. Don’t miss my special system in next week’s post!

Meanwhile, get started with your very own Stocking Stuffer Special! Decide on your Gift Coupon offer, and design and print your Gift Coupons. Then you’ll be all set for next week’s article – to help you bring in more money, attract new clients and create more time to enjoy your holidays!

Mele Kalikimaka!

Gratitude Grows Your Wellness Biz!

Gratitude Grows Your Wellness Biz!

Image result for gratitude melody beattie quoteHave you ever noticed that what you focus on increases – whether positive or negative? Do you believe that gratitude and appreciation create more abundance in your life? And have you experienced the opposite – that focusing on lack can keep us stuck in limitations? What blessings enrich your life? What lessons inspire new learning? What successes motivate more action? What failures teach you how not to do something?

Remember the principle that what you focus on with sincere feeling increases. So focusing on what you have rather than what you lack will help multiply your blessings. By maintaining an attitude of gratitude each day, you develop the habit of appreciating what you have instead of dwelling on what you don’t have. Is your glass half-full or half-empty? You’ll handle challenges better if you begin with an appreciative mindset, especially focusing on the lesson in the challenge.

Sarah Ban Breathnach, author of Simple Abundance, recommends keeping a Gratitude Journal in which you write a daily list of people, things and events in your life that you are grateful for. She says: “… as you focus on the abundance rather than on the lack in your life, you will be designing a wonderful new blueprint for the future. This sense of fulfillment is gratitude at work, transforming your dreams into reality. As the months pass… an inner shift in your reality will occur. You simply will not be the same person two months from now, after consciously giving thanks each day for the abundance that exists in your life. And you have set in motion an ancient spiritual law: the more you have and are grateful for, the more will be given you.”

What blessings enrich your life? What are you grateful for in this season of harvest and bounty?  Be grateful for all of it, positive and negative – it’s all part of your life!

Need Quick Cash? Do This!

Need Quick Cash? Do This!

Image result for raise your ratesDo you miss out on money-making opportunities that are right in front of you? Learn some simple, effective marketing techniques to jump-start your income while you’re implementing long-term strategies.

If you need a shot of cash, there are simple ways to quickly bring money into your practice – and your pocket! Here’s a simple idea to get you started and quickly bring in extra money:

Quick Cash Strategy #1. Raise Your Rates!

Here is an obvious way to make some extra money quickly – simply increase your fees. Don’t worry about losing clients. Just don’t do it frequently and be careful not to spring the fee increase on your clients unannounced! Start announcing 4-6 weeks in advance. Put it in writing via email, postal mail, flyer and/or phone message to inform your entire client base of the upcoming change in your fees.

Give everyone at least 2 reminders of the fee change. With each notice, include something positive to ease their pocketbook pain – a bonus, gift or amenity – something that supports your work with added value for the client, with little cost or time for you. In your announcements, lead with the bonus offer, followed by the fee increase.

Now… here’s where the fun begins for quick money! With the announcement, offer clients a treatment package – a chance to prepay for a series of sessions at the current fee before your rates go up. Don’t give them much time to “think about it” – a limited-time offer creates a sense of urgency and gets people to act quickly. Use an expiration date on the package so they don’t take months or years to use it up. Use this prepay strategy only if they buy a series, not for single sessions. Make sure you you’re set up to accept credit cards and/or online payments, making it easier for clients to take advantage of your generous offer.

This is the quickest and most obvious way to make more money quickly. The first time I used this strategy, I made an extra $4700 in one week, as my clients scrambled to take advantage of the special limited-time offer to prepay for as many sessions as they wanted!

Remember – this is a temporary, short-term tactic and should not be used too freequently in your business. The idea is to leverage some quick income into more marketing for faster business growth.

You will be amazed at how quickly you get referrals and new clients using this simple strategy. It takes a bit of work upfront, but you’ll be rewarded for your efforts – all the way to the bank!

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