Banish Your Business Fears!
“Those old habits don’t have to be erased, they just become replaced by new habits that are more in vibrational harmony with who you are and what you want.” – Abraham/Hicks.
Many health practitioners are limited in our business skills. Being skilled as a practitioner is not enough to become a highly successful business owner. Most schools don’t teach business and marketing, so those of us in private practice often have fear about how to get started and move forward into professional and financial success.
When it comes to anxiety about marketing and running a healthcare practice, fears really are “all in your mind.” This is good news because it means you have control over them, they are not coming from an outside source over which you have no influence. Most fears are only bad habits! We continue fearing certain things out of habit – and habits can be changed. With awareness, we can see that fears about success and money are often based on old or imagined beliefs that aren’t relevant to our present situation. We can banish these gremlins by distinguishing between old worn-out tapes replaying in our head and a truly risky course of action.
Once you unlock your ability to take action in spite of fear, you become more confident in other areas of your life. You see opportunities arise where once you saw limitations. You see open doors, not closed ones. You begin to think and act like a creator of your experience, not someone waiting for the experience to arrive, then coping with it the best you can.
What are you afraid of in the business world? Is it financial issues? Schedules? Dealing with clients? What about marketing?
Me – I’m terrified of technology, so launching an internet-based business has been a huge hurdle to jump. I’m embarrassed to admit that every day I have to psych myself up for something so simple that 6-year-olds do it with ease – use Facebook! I make mistakes… and guess what? I survive! I learn what not to do! I finally learn to do the thing I fear. And I enjoy the feeling of accomplishment and empowerment that comes from overcoming my obstacles. Both my business and I get stronger! And it gives me something positive to write in my Success Journal every night!
Every day do something in your business that scares you! Whatever the result, it won’t really hurt you! Approach it like exercise. We may procrastinate on starting to exercise because we fear the pain it causes until the muscles adjust. But we know it’s good for us, so we push ourselves to work out despite fear of pain. And one of three things happens: either it doesn’t hurt as much as we expected; or we feel worse before we feel better; or we find out we’re stronger/weaker than we realized.
Either way, it doesn’t destroy you, and you come out better in the end for having faced something you feared. With working out, you start out with light weights, progress to heavier ones and become stronger in the process. When exercising your courage muscles in your business, start with small fears and work up to the bigger ones.
Ask successful people what they fear and how they get over it. Most of them will say the only way out is through! They may tell you they don’t completely overcome fear of failure, stage fright, or technophobia or whatever, but they don’t let it stop them. Fear is a tactic of that master manipulator, the ego, trying to keep us stuck in our comfort zone. These manipulations come out as procrastination, glitches, mistakes and distractions – things that keep us stuck from moving forward to success.
Steps to Success
Feel the fear and do it anyway! Here’s a simple step-by-step process to banish your biz fears:
1. Make a list of things that you fear about running a business – such as fear of failure, of marketing, of talking with people about your work, of selling your services, fear of success, of overwhelm, of speaking in public, of writing a newsletter, doing the bookkeeping, dealing with insurance companies, paperwork, fear of networking meetings, and so forth. Write down everything you can think of. Don’t hold back – no one else will see it.
2. Starting with the least scary thing, pick one item from your list and do it today, or if you’re really terrified, take a baby step in doing it. For instance, if you know that networking would help your business, but it scares you, start out today with simply finding out the location and meeting time of a networking group; then the next day, call the contact person and ask about attending as a guest and what you should bring with you, and write it on your calendar; when the day of the meeting arrives, attend the meeting. With each specific fear, write down the activity you did to move through the fear.
3. Rinse and repeat! Do it again tomorrow, with another of your scary thoughts or activities.
4. Continue going through your list until you have dealt with everything listed. If new fears pop up, add them to the list. It could take weeks or months to go through all of them, but with persistence you will get there. And in the process, you will be building your business and your self-confidence.
If you have trouble moving through this exercise on your own, find an Accountability Partner – a coach, mentor, friend, family or colleague. Talk with this person once a day, preferably at the end of the day, report on your progress for that day’s task and tell them your task for the next day. It is an empowering process that will help you develop confidence from facing your fears and taking action to minimize or overcome them.
Once you have these limiting fears out of your way or under control, you will be able to move smoothly and quickly to success in your practice and your lifestyle!