Banish Your Business Gremlins!
Halloween – a tradition originating in pagan times – involved rituals to banish evil spirits from the earth. With this in mind, I think of Halloween as a time to cast out the ghosts and goblins in my business – those things that hold me back from my fullest potential for success. As a wellness practitioner, do you have fears or anxiety about the business of running a business? Do you have any negative or non-productive habits that distract you from business tasks and hold you back from the success you need, want and deserve?
Many wellness practitioners have limited business skills. Being skilled as a practitioner is not enough to become a highly successful business owner. Most schools don’t teach business and marketing, so those of us in private practice often have some fears or reluctance about getting started and moving forward into professional and financial success.
The good news is those goblins and gremlins really are “all in your mind,” meaning you have control over them. They are not coming from an outside source over which you have no influence. Most fears are only bad habits! We continue fearing certain things out of habit – habits of thought that can be changed.
Fears about success and money are often based on old or imagined beliefs that aren’t relevant to our present situation. We can banish these goblins by distinguishing between old worn-out tapes replaying in our head and a truly risky course of action.
Once you unlock your ability to take action in spite of fear, you become more confident in other areas of your life. You see opportunities arise where once you saw limitations. You see open doors, not closed ones. You begin to think and act like a creator of your experience, not someone waiting for a situation to arise, then coping with it the best you can.
What are you afraid of in the business world? Is it financial issues? Schedules? Dealing with clients? What about marketing?
Every day do something in your business that scares you! Approach it like exercise. We may procrastinate on starting to exercise because we fear the pain it causes until the muscles adjust. But we know it’s good for us, so we push ourselves to work out despite fear of pain. Then before long, we feel better and stronger!
With exercise, you start out with light weights, progress to heavier ones and become stronger in the process. When exercising your courage muscles in business, start with small fears and work up to the bigger ones.
Say BOO! to your biz goblins and scare them away! Feel the fear and do it anyway! Here’s a simple step-by-step process to banish your business fears:
1.Make a list of your business fears – such as fear of failure, of marketing, of talking with people about your work, of selling your services, fear of success, of overwhelm, of speaking in public, of writing a newsletter, bookkeeping, pricing, paperwork, networking, and so forth. Write down everything you can think of. Don’t hold back – no one else will see it!
2.Start with the least scary thing and do it today. Or – if you’re really terrified – take a baby step. For instance, if you know that networking would help your business, start out the first day simply by scheduling time in your calendar to work on networking. Next day, research the organization you’re considering and learn how it works. The day after, call or email the contact person about visiting a meeting. Invite a friend or colleague to attend with you. Then learn a few basic networking skills, write and rehearse your elevator speech. By the day of the meeting, your confidence will be up from this prep work, taking your first networking experience from frightening to fun!
3. Do it again tomorrow, with another of your scary thoughts or activities. Do one per day, ideally at the same pre-set time each day – for consistency and follow-up.
4.Continue going through your list until you have dealt with everything listed. If new fears pop up, add them to the list. It could take weeks or months to go through all of them, but with persistence you will get there. And in the process, you will be building your business and your self-confidence!
If you have trouble moving through this exercise on your own, find an Accountability Partner – a coach, mentor, friend, family or colleague. Talk with this person once a day, preferably at the end of the day, report on your progress for that day’s task and tell them your task for the next day. This empowering process will help you develop confidence from facing your fears and taking action to minimize or overcome them!
Banish your biz fears forever! Once you have these gremlins out of your way or under control, you will be able to move smoothly and quickly to success in your practice and your lifestyle!