New Years Mindset Makeover! Part 1 of 2: The Plague of Procrastination

New Years Mindset Makeover! Part 1 of 2: The Plague of Procrastination

A new year is about to start! What better time to tune up your mindset and banish the dreaded entrepreneurial plague of self-sabotage!

There are many negative mindset behaviors, two of which are common among entrepreneurs – procrastination and perfectionism.

This week and next, let’s do an annual check-up and maintenance on these 2 mindset monsters, starting with…

The Plague of Procrastination

Image result for procrastination“Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.” – Napoleon Hill.

Some things just don’t make sense for wellness professionals! Things like:

  • Charging clients by the hour. (Don’t know about you, but I sell expertise, not time!)
  • Not using a Healthcare Marketing Calendar.
  • Procrastinating on a project because it will take a long time…

… which brings us to the topic of this week’s article: Procrastination – the Numero Uno thing that screeches the brakes on success!

Be honest now! Do you ever procrastinate – putting off projects because they’re boring or difficult or time-consuming? Since when does procrastination take less time to get something done? Or make it more interesting? Or easier? The answer – NEVAH!!

Does procrastination ever stop you from moving forward? If you’re like me, you come up with every lame excuse in the book not to do certain things – not enough time/energy/skills/money. And so we put off doing things that will help grow our business. We are probably all guilty of procrastination at some point! You may even berate yourself for being stupid or lazy.

You are neither of those things! Procrastination is not about intelligence or laziness. It is about fear – fear of the unknown, fear of criticism, of overwhelm, of failure. We’ve all experienced procrastination at one time or another. Let’s look at a simple 3-step system to deal with it:

  1. Start small. If you can’t do a lot, do a little. Do a little bit, lots of times, consistently, until finished! (Next week’s post on Perfectionism will give you a simple 3-step process for this!)
  1. Set specific goals. Vague intentions create vague results. “I need to clean out all my files” is general and too vague. Get more specific: Clean out one file drawer. When? Tomorrow’s lunch break. For how long? 15 minutes. Celebrate completion: one drawer done = yummy lunch!
  1. Be accountable. Tell someone what you’re working on and ask them to check in with you at a specific time. BROWNIE POINTS: Do a buddy system with a friend or colleague to support each other’s goals with a daily progress check-in.

See how simple? Just 3 steps to overcome procrastination! Go on… get crackin’ now! Set tomorrow’s mini-goal – or a mega-goal! 

As you progress through your career and your life, continue to identify and break through the self-doubt and limiting beliefs that stand between you and success. It all starts with a decision to change your mindset – to think better, act better and attract success better!

Boost Your Holiday Income with the Stocking Stuffer Special! Part 2/2

Boost Your Holiday Income with the Stocking Stuffer Special!  Part 2/2

Several years ago, I started offering my clients a new way to do their holiday gift shopping that would accomplish 5 goals:

  1. Offer low-cost, high-value massage for holiday gifts.
  2. Help my clients with their holiday gift shopping.
  3. Allow more people to experience my work.
  4. Give my income a boost.
  5. Attract new clients into my business.

And here’s what I created – The Stocking Stuffer Special!

Once I figured out the Stocking Stuffer strategy, I needed a system to sell the gift coupons, so as not to annoy people or make myself hoarse by repeating the same offer with every client every day. So over Thanksgiving weekend, I set up a Gift Station in my clinic – a holiday theme table with a display of beautiful Gift Coupons, colored pens and postage stamps.

I even offer to mail or email the Gift Coupons for them! (Bonus for me: I will acquire more names for my email list, to send an invitation to subscribe to my newsletter!) Clients appreciate this mailing service, which doesn’t cost me much time and adds more value to their experience with my practice! How will you set up your holiday gift coupon area?

To kick off the Stocking Stuffer Special, in mid-November I post signs around the office and send an email, to let people know that it’s… COMING SOON! Then, the day after Thanksgiving, I send clients an email announcement and reminder to bring their address book/contact list to their next appointment. When they come in and purchase their package of gift coupons, they can sit right down and address the envelopes, enclose the coupons and stick the stamps. Then I offer to mail it for them. People love this and look forward to it each holiday!

PS – I don’t charge for postage. The extra income and opportunity to acquire new clients is worth the cost of stamps!

I continue with emails throughout the holiday season, 3 per week from Thanksgiving through New Years. (Remember – it takes 7 exposures for people to respond to marketing!) I remove clients’ names as they buy, so as not to pester them after they have made a purchase. I also display Gift Coupon signs in every room of my clinic, including the restroom – in clear view of the toilet!

My clients really appreciate this one-stop shopping experience and most of them buy extras to keep on hand for future gift occasions.

Winter holidays present the year’s best opportunity to sell Gift Coupons! Many people have a long gift list and appreciate an affordable way to treat their family, friends and colleagues to the gift of health! You can help them with this by offering packages of gift coupons for their holiday shopping convenience.

The Stocking Stuffer Special is an amazingly effective holiday sales strategy for wellness practitioners! It could make the holidays your most profitable time of year!

Mele Kalikimaka!

Boost Your Wellness Practice with the Stocking Stuffer Special! Part 1/2

Boost Your Holiday Income with the Stocking Stuffer Special! Part 1/2

Image result for christmas stocking on palm treeMerry Christmas! Or as we say here in Hawaii – Mele Kalikimaka!

Here’s my most effective strategy for holiday marketing to give your wellness practice an end-of-year boost, jump-start your 2019 income, and offer your clients affordable one-stop shopping for every body on their list!

My holiday marketing campaign involves one of my favorite holiday traditions – Christmas stockings – both giving and receiving! Here in Hawaii, stockings are “hung by the palm tree with care!”

Several years ago, I started offering my clients a new holiday shopping experience! It was an instant success and every year since, they look forward to it!

This annual holiday marketing tradition started because I noticed my clients had similar responses when I offered holiday gift certificates: “With so many people to buy gifts for, I simply can’t afford it!”

I get it! $100 gifts for 20 people makes Christmas shopping a little pricey! So I started brainstorming ways to sell holiday gift coupons that would accomplish 5 goals:

  1. Offer low-cost, high-value massage for holiday gifts.
  2.  Help my clients with their holiday shopping
  3.  Allow more people to experience my work.
  4. Provide me with a holiday income boost.
  5. Attract new clients into my business.

And here’s what I created – the Stocking Stuffer Special – an amazingly profitable holiday marketing strategy for wellness practitioners. Here’s how it works:

Offer Gift Coupons for short treatment sessions, sold in packages of 4 or 8 – the more they buy, the more they save per session. I offer 15-minute massages for $20 or less, depending on how many the buyer purchases.

Adjust your offer to fit your modality – a brief, affordable intro to your work, sold in packages of cards that the buyer can give to multiple recipients.

My clients buy them up like crazy for one-stop Christmas shopping! This short-session, lower-cost strategy works especially well for gift occasions such as Christmas, when we have the large expense of giving presents to many people at once. Of course, you should also offer Gift Coupons for your regular sessions as well.

I recommend selling Gift Coupons as a package deal because of the advantages for clients:

  1. Save money, allowing them to buy more.
  2. Appropriate for any age, size or occasion.
  3. Easy to mail or email.
  4. Always have last-minute gifts on hand.

Now here’s where the fun – and the income – really begins! You can leverage the Stocking Stuffer Special into even more income!

Most of the Gift Coupons will be redeemed after the holidays. So the original coupon sales will boost your holiday income. And after the holidays, you can kick-start your 2019 income and avoid a post-holiday income slump!

When the gift recipients call for their appointments, offer them an upgrade to a longer session for an additional fee. Because they didn’t pay for the gift, they see it as getting a bigger gift for a low fee – such a deal!

Example: Your client buys her friend a $25 GC for an introductory mini-treatment. When the friend calls to schedule her appointment, you offer her an upgrade to a full session for only $50, letting her know that your regular full-session fee is $80.

It’s a win-win-win – the giver saves time & money, the recipient gets a healthful gift, and you make more money!

One of my massage clients, a corporate human resources director, bought 3 dozen 15-minute Stocking Stuffer Gift Coupons for her employees! Most of them chose to upgrade to 60 minutes for an additional fee of $50 – a great deal for them and more income for me!

Here’s how the money math played out:

36 gift coupons @ $20 each = $720 + 30 upgrades @ $50 = $1500. Total = $2220 from just one Stocking Stuffer sale! 

As an added bonus, 13 of these coupon recipients became regular clients who now buy gift coupons for their friends, who then become regulars, etc. etc. Yes – referral-based marketing at its finest!

Bodywork is ideal for this strategy. Other modalities might be more challenging to adapt to selling packages of mini-sessions.

Example: Suppose you’re a family counselor. You could offer a 15-minute coupon recipient a simple solution to one common family problem, such as: “How can I get my kids to cheerfully cooperate with chores so we have more time for family fun?”

Wouldn’t this be a great gift for an overwhelmed parent?! When she calls for her appointment, offer an upgrade to a longer intro session that delves a little deeper into her situation.

Another example: A nutritionist’s Stocking Stuffer offer could be a brief session to learn the person’s health/nutrition goals and give basic food or nutrition info; the upgrade offer could be a simple cooking demo or a grocery-shopping trip to learn about healthy foods.

What a great help this would be to someone transitioning to a healthier diet!

The point is to get creative with your holiday marketing and make it affordable for your clients to share your skills with their loved ones, while boosting your business with new clients and more income!

Once I figured out the Stocking Stuffer strategy, I needed a way to promote it. Don’t miss my special system in next week’s post!

Meanwhile, get started with your very own Stocking Stuffer Special! Decide on your Gift Coupon offer, and design and print your Gift Coupons. Then you’ll be all set for next week’s article – to help you bring in more money, attract new clients and create more time to enjoy your holidays!

Mele Kalikimaka!

Gratitude Grows Your Wellness Biz!

Gratitude Grows Your Wellness Biz!

Image result for gratitude melody beattie quoteHave you ever noticed that what you focus on increases – whether positive or negative? Do you believe that gratitude and appreciation create more abundance in your life? And have you experienced the opposite – that focusing on lack can keep us stuck in limitations? What blessings enrich your life? What lessons inspire new learning? What successes motivate more action? What failures teach you how not to do something?

Remember the principle that what you focus on with sincere feeling increases. So focusing on what you have rather than what you lack will help multiply your blessings. By maintaining an attitude of gratitude each day, you develop the habit of appreciating what you have instead of dwelling on what you don’t have. Is your glass half-full or half-empty? You’ll handle challenges better if you begin with an appreciative mindset, especially focusing on the lesson in the challenge.

Sarah Ban Breathnach, author of Simple Abundance, recommends keeping a Gratitude Journal in which you write a daily list of people, things and events in your life that you are grateful for. She says: “… as you focus on the abundance rather than on the lack in your life, you will be designing a wonderful new blueprint for the future. This sense of fulfillment is gratitude at work, transforming your dreams into reality. As the months pass… an inner shift in your reality will occur. You simply will not be the same person two months from now, after consciously giving thanks each day for the abundance that exists in your life. And you have set in motion an ancient spiritual law: the more you have and are grateful for, the more will be given you.”

What blessings enrich your life? What are you grateful for in this season of harvest and bounty?  Be grateful for all of it, positive and negative – it’s all part of your life!

Need Quick Cash? Do This!

Need Quick Cash? Do This!

Image result for raise your ratesDo you miss out on money-making opportunities that are right in front of you? Learn some simple, effective marketing techniques to jump-start your income while you’re implementing long-term strategies.

If you need a shot of cash, there are simple ways to quickly bring money into your practice – and your pocket! Here’s a simple idea to get you started and quickly bring in extra money:

Quick Cash Strategy #1. Raise Your Rates!

Here is an obvious way to make some extra money quickly – simply increase your fees. Don’t worry about losing clients. Just don’t do it frequently and be careful not to spring the fee increase on your clients unannounced! Start announcing 4-6 weeks in advance. Put it in writing via email, postal mail, flyer and/or phone message to inform your entire client base of the upcoming change in your fees.

Give everyone at least 2 reminders of the fee change. With each notice, include something positive to ease their pocketbook pain – a bonus, gift or amenity – something that supports your work with added value for the client, with little cost or time for you. In your announcements, lead with the bonus offer, followed by the fee increase.

Now… here’s where the fun begins for quick money! With the announcement, offer clients a treatment package – a chance to prepay for a series of sessions at the current fee before your rates go up. Don’t give them much time to “think about it” – a limited-time offer creates a sense of urgency and gets people to act quickly. Use an expiration date on the package so they don’t take months or years to use it up. Use this prepay strategy only if they buy a series, not for single sessions. Make sure you you’re set up to accept credit cards and/or online payments, making it easier for clients to take advantage of your generous offer.

This is the quickest and most obvious way to make more money quickly. The first time I used this strategy, I made an extra $4700 in one week, as my clients scrambled to take advantage of the special limited-time offer to prepay for as many sessions as they wanted!

Remember – this is a temporary, short-term tactic and should not be used too freequently in your business. The idea is to leverage some quick income into more marketing for faster business growth.

You will be amazed at how quickly you get referrals and new clients using this simple strategy. It takes a bit of work upfront, but you’ll be rewarded for your efforts – all the way to the bank!

Make Your Wellness Practice Stand Out!

Make Your Wellness Practice Stand Out!

Image result for rainbow horseIf your marketing makes your wellness business and your services appear different from the typical practice, then potential clients – especially Ideal Clients – will pay attention to you! Your challenge is to stand out from the crowd, to get potential clients to notice your services.

A couple of years ago, traveling from my home in Hawaii to a marketing workshop with my mentor, I strained my back lifting my bag into the overhead bin on the plane. By the time I arrived in Dallas, my back was feeling very sore and I was no longer looking forward to three days of lectures!

So I opened the Yellow Pages to look for a local massage therapist with experience treating back injuries. What I noticed about the ads – they all looked the same! Most had a menu of modalities – Swedish, deep tissue, hot stones and so forth. Many listed conditions they treat, such as headache, backache, stiff neck. If you switched the names on the ads, it wouldn’t make any difference! There was nothing that made one business stand out from the others, nothing differentiating each one as unique, nothing that shouted “I’m the right massage therapist for you!”

Don’t make the same mistake in your marketing! Have you identified what makes you different from others in your field, what makes you stand out and get noticed? Highlighting your uniqueness can make the difference between a person who walks away and one who can’t wait to sign up and stay forever! Learn how to get the “forever” clients!

A mistake that many practitioners make is trying to be like others in their profession. They see a successful practitioner and try to duplicate how that person runs their business. You will be better off identifying and expressing what makes you different from other healthcare professionals, rather than trying to be the same as others. You’ll have more biz success if you develop your own unique answers to these questions:

– How are you different from your competition?

– Why should people choose you over others?

Unique Service Position

Your answers to these questions form the essence of your USP – Unique Service Position. It’s the answer you’ll give when someone wonders, “Why should I choose you and your health practice over every other practitioner in town?”

When you incorporate these answers into your marketing, it will tell prospective clients what makes you special. If there’s nothing that makes you stand out as a practitioner, then why would prospects choose you over everyone else out there offering your modality? Without a strong USP, there is no good reason and they might as well go down the street instead of walking through your office door. And they probably will – if you don’t stand out!

Highlighting your uniqueness can make the difference between a person who walks away and one who can’t wait to sign up and stay forever!

Tune in next week for Part 2: Exact Steps to Get “Forever” Clients!

Mindset – The Magic Ingredient for Success!

Mindset – The Magic Ingredient for Success!

Image result for BRAIN POWERMindset is the most important ingredient in your recipe for success. This week’s blog shares some positive mindset reminders to help grow your wellness practice. Every suggestion, taken directly from our Signature Program, The Prosperous Practice Home Study System, has been used and proven effective:

Do mindset work daily. Affirm and believe “I deserve success and abundance.”

Have a Full Practice Mindset. For the most efficient use of your time, schedule blocks of time for clients, marketing, personal activities. This will keep you better organized, ensuring that you have enough time for all the important things in your life – work, play, family, self-care. Blocking your time will keep your life in balance, so that you don’t run the risk of becoming a workaholic or let important tasks get overlooked.

Write affirmations of a full practice, e.g. “My schedule is booked solid with Ideal Clients.” Writing down your goals and affirmations, then following through with action, is the most effective way to manifest what you want.

Visualize clients walking through your door for appointments with you. Mentally see yourself working with your Ideal Client. What problem or concern does this one imaginary client have that you can help resolve? Visualize all aspects of the hypothetical appointment. What do you say? What do you do?

Prepare file folders in anticipation of new clients coming in; label them in pencil New Client #1, #2, etc. Include all of the documents you need for a new client: intake form, policy agreement, insurance info, attorney’s lien, referral form – whatever you put in your new client files. You might feel a little silly doing this, but trust me it works! It’s our version of “If you build it they will come!” Go ahead and get files ready for the new Ideal Clients who will soon benefit from your expertise!

Define your Ideal Client in detail, specifically listing every quality you desire in the people you want to serve. If you already have some Ideal Clients, use their qualities on your list, to attract more clients like them. Examples: They view your work together as crucial to their health; respectful of your policies; punctual; pleasant. Whatever qualities you want your clients to have – write them down!

Write out your USP – Unique Service Position. What makes you and your practice unique? Your USP is what makes you stand out from the crowd of others in your field, those who practice the same modality as you; and those who practice a different modality but serve the same target audience, such as a yoga instructor and weight-lifting coach who both help people get fit and strong. Identify and describe your USP with your answers to these 4 questions:

– What skills and expertise do I offer that my colleagues and competitors do not?

– What features of my practice differentiate me from others in my field?

– Why should someone work with me rather than my competitors?

– What special personality traits make me an excellent practitioner?

Identifying all of your unique traits will improve your self-confidence. Whenever you need encouragement – a business pep talk or an ego boost – read over your list. It will make you feel better and perhaps inspire you with new ideas and goals! Read your USP aloud to yourself or to someone else, to increase your self-confidence.

Don’t cancel your self-care for a client session. It is crucial to your success as a health practitioner to stay healthy, so you have energy to do your work and to model good self-care for your clients. As the airlines tell us: Put on your own oxygen mask before assisting those around you! You will take better care of others if you take care of yourself.

 Don’t be desperate for clients!  It’s not client attractive to need them more than they need you! Be selective who you work with, keep affirming the traits of your Ideal Clients and don’t be so desperate for money that you compromise your values by accepting clients who do not fit your Ideal Client profile.

Remember… mindset is the magic ingredient in your success. First, last and always: Work on your mindset every day. Say “I deserve success and abundance; I am capable of success and abundance; I am grateful for success and abundance!” Think it, write it, say it, believe it. Say it to yourself, to your family, say it to your friends, to your pets, to the sky, say it to God. Every day. Because it’s true!

Your Competition Can Help Your Wellness Practice!

Your Competition Can Help Your Wellness Practice!

Image result for know your competitionTo most effectively promote your wellness practice, you need to know as much as possible about your fellow practitioners. Just as athletes and armies study their opponents, you should find out the strengths and weakness of your competition. This is not so you can defeat them – as in football or war! It’s to help you differentiate yourself from others! To create your unique position in your local wellness marketplace and get noticed by your niche of Ideal Clients, you need to know your competitors!

Who are the other practitioners in your area who treat the same problems that you do, both in your modality and in others? They may be your colleagues and your friends. Even if you are not a competitive person, their practice is in competition with your practice. It’s not personal, it’s business!

Suppose you are a counselor who helps people manage the stress in their lives. Here’s a partial list of your competitors (other professionals who also treat stress): Clinical Psychologists, Massage Therapists, Spas, Personal Trainers, Life Coaches, Acupuncturists, Yoga Instructors, Meditation Teachers, Hair Stylists, Bartenders and Priests (kidding…or am I?). Who are your competitors – other practitioners who treat the same type of clients, conditions or problems as you?

Conduct thorough research on colleagues and competitors in your local area who work with the same type of clients as you do – those who target the same niche or population, or treat the same conditions. Read their ads in the Yellow Pages, their brochures, their business cards, their flyers on the wall at the mall.

Call other practitioners and ask them what conditions or populations they work with, what sets them apart and why you should choose them. Chances are they will stumble over this, letting you know that they have not given much thought to their own USP, which gives you a marketing edge.

If your competitors are not differentiating themselves by defining their USP, this gives you an incentive to make your practice stand out in the marketplace. If they are marketing themselves as unique, you have an even stronger reason to do so!

Introduce yourself and invite them to meet in person, a friendly professional visit, in their office, yours or a coffee shop, etc. Bring them a small gift such as a treatment product or a plant. Look around their office through the eyes of a potential client to get a feel for their space, how they present themselves, the impression their office makes.

Meet your colleagues and competitors so you can get a sense of their business – their personal style, policies and procedures, skills and techniques, personality and professionalism. If you like what you see, briefly mention the possibility of working together in a future joint venture, such as a public presentation to grow both your practices. Invite them to visit your office, or to a networking or business event. Ask if they would be interested in trading services with you and, if they agree, offer to do their session first.  

Knowing each other’s styles and strengths can help you in several ways:

  • Set you apart as unique
  • Target your niche
  • Make referrals to each other
  • Assist you in planning a joint venture

Make a list or spreadsheet to keep track of all your different competitors. List all of the practitioners who compete with you, as well as everything you learned about them from your research – their modalities, skills and techniques, credentials, mission, professional philosophy, personality, office features, marketing materials, Unique Service Position, joint venture potential and any other qualities you discover that characterize their healthcare practices and/or help you to define your own business.

If you’re tempted to skip this step – if you think you don’t want to call your competitors and go schlepping all over town to meet them and check out their practices – think again! Think about how this research will help you differentiate yourself. Think about the competitive advantage it will give you. Think about all the clients you will get as a result. Think about how doing your homework will grow your income. Think about it as if your success depends on it – because it does! If you think it’s a lot of trouble – you’re right! But do it anyway – you and your business are worth it!

Treat Your Wellness Clients to Special Tricks for Halloween!

Treat Your Wellness Clients to Special Tricks for Halloween!

Do you give Halloween treats in your wellness practice? It’s the perfect holiday to impress your clients with extra care! I make trick-or-treat goodie bags for my massage clients, filled with wholesome snacks and healthy treats. But there’s a lot you can offer every day, so think of Halloween as inspiration to treat your clients to special customer service year-round!

How do amenities fit into your wellness practice? With little cost, time or effort, you can provide impressive extras – before, during and after an appointment, to keep clients coming back again and again for more of your special magic!  And the best part? You can add value to your client’s experience without adding a penny to your cost or a second to your time! Here are some tricks to treat your clients:

Answering machine message. Change your friendly greeting weekly, and always offer a special promotion, to let callers know from their first call to you that your service is above and beyond the standard!

Before the appointment. Send new clients their intake paperwork to fill out and return before their first appointment. Give existing clients a reminder call 2 days before their session. To be prepared for their treatment, ask what they need help with and what has changed since last time.

Reception area. Always be there to greet clients when they enter your office. Eliminate ‘waiting room’ from your vocabulary and from your business office – arrange your schedule to never keep anyone waiting!

Before the treatment. With new clients, go over their intake form together, item by item, to make sure they understand your policies and procedures. This eliminates the awkwardness of a surprise later – such as paying for a missed appointment. People appreciate knowing ‘the rules’ – we feel more comfortable and secure when we know what to expect. Before entering the treatment room, offer a drink of water and use of the restroom.

Treatment room. It is comfortable, attractive and impeccably clean! Calm serenity is crucial here. Maintain a comfortable room temperature with a heater, fan or open window. Flowers and foliage are subtle and always fresh – no fake flowers or dead leaves. The treatment table is pre-warmed on cool days. Use natural light during the day and low wattage lamps for evening sessions.

During the session. Put a purifying salt lamp in the treatment room. Play serene ambient music. The first thing I do after entering the room is place a heating pad on the client’s back; I move it around during the session, to pre-warm each area before treatment. With bodywork, careful draping is mindful of modesty, privacy and professionalism, and helps the client feel safe and comfortable. Clean lubricant off the client’s skin with moist warm towels.

After the session. Offer the client a cup of water. Always invite people to schedule or confirm their next appointment. This is not being pushy or needy! Many people feel drowsy or disoriented after a session and they appreciate you keeping track of their schedule. Always give a new client something to walk away with – an article, bottled water, product sample, energy bar, etc. – to remind them of your business! Put your name and contact info on everything you give out! Always, always say thank you for coming in! Surprise and delight clients with a no-tip policy. If you don’t want this as a general policy, you can have a special “No-Tip Day,” weekly or monthly.

Follow-up Call. Check in by phone the next day with new clients, or an existing client with a new problem. If their next appointment is more than a week away, call between session to see how they’re doing and remind them to follow the self-care routine you gave them. Ask if they have any questions or if there’s anything you can do for them. If they’re in pain when you call, offer to see them sooner than scheduled.

On-going Connection. A keep-in-touch marketing system keeps your practice in the clients’ awareness. This includes email or postal mail items, such as a newsletter, or an article of interest to the client. A Referral Reward Program offers free massage to clients who refer others. Pre-schedule birthday and holiday e-cards each year, with new clients added as they come in. Here. 

Exceed Their Expectations!

Helping clients feel better with great technical skills is the bare minimum you should give. People expect an effective treatment – that’s why they called you in the first place. You can impress them, and gain their long-term loyalty, by enhancing their visits with amenities that have a huge impact on the client’s experience, with little or no cost to you. Use special amenities every day. Not just with new clients, but with all clients; not just for Halloween but in every single interaction – whether on the phone, by email or in person.

These special treats are a key factor in keeping loyal ideal clients and getting their referrals. Keeping repeat clients over the long-term brings in more money and more satisfaction than One-Session Wonders who leave a big tip and never return! Use every opportunity you can to give your clients extra service with tricks and treats!

Show Potential Clients You’re the Real Deal!

Show Potential Clients You’re the Real Deal!

People are naturally skeptical. It is normal to want proof and assurances before jumping into something new, especially when it involves our health, our time or our money. And wellness care involves all three of these factors! They won’t easily believe you unless you back up your claims with good reasons to do so. If they don’t trust you, they won’t enroll with you for health care.

“Can I believe what you say? How can I trust that you will help me?” These are critical questions that many people have about wellness care and holistic health – especially if they have never tried an alternative to conventional medicine.

“Isn’t natural health just a bunch of old wives’ tales and kitchen table concoctions?”

How can you build trust and credibility? Let’s look at four ways to inspire what is known in the marketing industry as “the know-like-trust factor:”

1. Be yourself! Let people get to know you, let your personality shine through. Talk about your work in everyday language, not professional jargon. When buying personal services, like health care, people want to know the person they are going to be working with, especially if it involves touching their body. Use your photo in your marketing as much as possible. Have a few personal things around your office, such as family photos and simple decor that expresses your personality and interests. The more people see you  being yourself, the more they will know, like and trust you! Set up your office to reflect your personality (but if you’re messy and disorganixed, get some help with this!)

2. Exercise your bragging rights! Show proof of your education, experience, expertise and excellence. Display your framed diplomas, certificates licenses, awards, photos and articles People are reassured by proof that institutions, associations and government agencies recognize you as competent and professional.

3. Show social proof! The best time to get a rave review is immediately after someone has experienced a great result from working with you. If you get referrals from physicians or other healthcare professionals, ask them to write testimonials about how you have helped their patients. Testimonials help convince people that enrolling with you is a wise investment in their health. This powerful tool lets prospects know that people just like them, with the same problems and concerns, were helped by your care. Use entire testimonials or excerpts, along with the client’s photo when possible, in your marketing materials. Frame a few testimonials and hang them with your certificates, or keep them in an album to show people during their Discovery Session. You can also make post video testimonials on your website, blog or social media.

4. Be clear! Your marketing materials should have clear explanations of your modality in general, as well as special qualities that make you and your practice stand out from the crowd. Make sure to focus your marketing messages on benefits and results, not a laundry list of techniques you offer. Put a FAQ section on your website to address questions about your work. List results and benefits clearly in both spoken and written marketing.

People are naturally skeptical. We want proof before we trust someone or something new, especially involving our health, time or money. Inspire people’s trust with 4 simple strategies: Be sincere, highlight your experience, expertise and experience, use client testimonials in your marketing, and clearly state the benefits you provide.

What other ways can you think of to assure hesitant or skeptical prospects that you are the real deal? Please share your comments below.

WordPress theme: Kippis 1.12