Enroll New Clients with the Comfortable Sales Conversation!

Enroll New Clients with the Comfortable Sales Conversation! Don’t be like Sisyphus! He is the character in Greek mythology who was punished for his arrogance, by having to repeatedly roll a huge stone uphill, only to have it roll down again every time he reached the summit.  Selling your wellness … Continue reading

Quick Steps to New Clients!

Quick Steps to New Clients! After visiting the websites of hundreds of holistic practitioners, I was concerned about the number of sites that were “All about me, Me, ME!” on the Home Page. Make sure your Home Page – often a prospect’s first exposure to you and your work – … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Help Potential Clients Overcome Their Resistance!

Help Potential Clients Overcome Their Resistance! Last week we explored how to move prospective clients beyond their money fears into seeing the value of your work as the solution they need. (When a Prospect Says “I Can’t Afford It.”) Let’s expand on the topic of client resistance by looking at … Continue reading

Plan Your Winter Holiday Party Now!

Plan Your Winter Holiday Party Now! This week we continue with our theme of getting a jump-start on fall marketing. So… here’s a little quiz from last week’s article, Fall Marketing for Your Holistic Health Practice: What item on the list of fall marketing ideas mentions winter? If you say … Continue reading

New Year’s Quick-Money Month – Week 3: Sell Gift Coupons – Part 3/3

New Year’s Quick-Money Month – Week 3: Sell Gift Coupons – Part 3/3 Selling Gift Coupons can be a primary money-maker for your holistic health practice. And it can be even more effective if you have a system to sell them! A great idea is to set up a Gift Coupon Station in your … Continue reading

New Year’s Quick-Money Month – Week 3: Sell Gift Coupons – Part 2/3

New Year’s Quick-Money Month – Week 3: Sell Gift Coupons – Part 2/3 Gift Coupon sales could be your biggest money-making strategy of the year! Ask every client who comes in if they have any gift-giving events coming up and suggest that they consider giving health care to their friends for special … Continue reading

New Year’s Quick-Money Month – Week 3: Sell Gift Coupons – Part 1/3

New Year’s Quick-Money Month – Week 3: Sell Gift Coupons – Part 1/3 This month’s blog theme – The Prosperous Practice New Year’s Quick-Money Month – explores 4 simple strategies – one per week – to jump-start your health practice with a cash infusion to support your business growth for … Continue reading

3 Ps of Marketing- with Chocolate Chip Cookies on Top! – Part 3/3

3 Ps of Marketing- with Chocolate Chip Cookies on Top! – Part 3/3 “Puh-leeze, Mom! With chocolate chip cookies with ice cream on top!!” Okay, okay, I admit it! I was a bad, BAD parent – I allowed my child to wear me down with whining to get his way! … Continue reading

3 Ps of Marketing- with Chocolate Chip Cookies on Top! Part 2/3

3 Ps of Marketing- with Chocolate Chip Cookies on Top! Part 2/3 “Please, Mom, with chocolate chip cookies!” My kid is a natural-born marketer! Let’s look at how he unknowingly used The 3 Principles of Heart-Centered Sales in ‘selling’ his idea to me, and how these principles apply to selling … Continue reading

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