12 Ways to Survive and Thrive in Your Wellness Biz! Last summer I moved back into a former home that I had rented out for a few years. The house needed many repairs, including re-covering the ventilation holes under the eaves. The screens that originally covered these openings had fallen … Continue reading
Category Archives: Marketing
Spread the News – with a Client-Attractive Newsletter!
Spread the News – with a Client-Attractive Newsletter! Fortunately there’s a better way to connect with clients and prospects than shouting through a bullhorn! A business newsletter is a marketing power tool that can help you reach more people and attract more ideal clients! – Is your practice the first … Continue reading
Need More Clients? Nail Your Niche!
Need More Clients? Nail Your Niche! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. What’s your niche? Whether you pronounce it “nitch” or “neesh” … Continue reading
Run Your Wellness Biz Like a Well-Oiled Machine!
Run Your Wellness Biz Like a Well-Oiled Machine! Does your wellness business run like a well-oiled machine? Compare your business marketing with car maintenance. You shouldn’t wait until things start breaking down to call the mechanic. It’s an ongoing process of scheduled maintenance, so your car is always ready to take you … Continue reading
June – Prime Time for Gift Coupons!
June – Prime Time for Gift Coupons! Dads and grads and brides and grooms! (Try saying that fast 10 times!) June is bustin’ out all over! And it’s a great month for bustin’ out Gift Coupon sales in your wellness practice, because it’s the traditional time of year for… dads … Continue reading
How to Give Prospects What They Need!
How to Give Prospects What They Need! “I’ve been in business for 100 years and I got my XYZ degree from ABC School and I use blah-blah-blah techniques and yada-yada-yada.” Most wellness entrepreneurs, when talking about their services, make the same mistake – talking about themselves in excruciatingly boring … Continue reading
The Ripple Effect of Referrals
The Ripple Effect of Referrals Picture what happens when you throw a stone into a lake – the ripple effect! Compare this image to a new client being referred into your wellness practice. If one person refers someone, that’s great, but it’s just a tiny ripple that doesn’t go very … Continue reading
Make More Money by Working for Free!
Make More Money by Working for Free! In my massage therapy business, I have made most of my money from giving away free treatments! “Wha-at?” you say! “How do you make money by working for free?” Do you offer free introductory sessions? I long ago lost count of the hundreds … Continue reading
Avoid Summer Slowdown Syndrome!
Avoid Summer Slowdown Syndrome! Summer – as the temperature goes up, your practice can go down – before you realize it’s happening! So you need to get crackin’ now to prevent Summer Slowdown Syndrome!It’s early May and not a moment too soon to start your summer marketing campaign! What causes … Continue reading
Marketing for Mothers Day!
Marketing for Mothers Day! Time to get ready – because it’s coming up soon! Mothers’ Day is one of the top three holidays all year for selling Gift Coupons in your wellness practice! Whether you do massage, chiropractic, counseling, yoga, nutrition – any health or wellness modality – the gift … Continue reading