Spread the News – with a Client-Attractive Newsletter! Fortunately there’s a better way to connect with clients and prospects than shouting through a bullhorn! A business newsletter is a marketing power tool that can help you reach more people and attract more ideal clients! – Is your practice the first … Continue reading
Category Archives: Marketing
Know Your Niche to Get More Clients!
Narrow Your Niche to Get More Clients! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. What’s your niche? Whether you pronounce it “nitch” or … Continue reading
10 Ways to Soar in Your Wellness Biz!
10 Ways to Soar in Your Wellness Biz! Last summer I moved back into a former home that I had rented out for a few years. The house needed many repairs, including re-covering the ventilation holes under the eaves. The screens that originally covered these openings had fallen off, allowing … Continue reading
Rock Your June Income with Gift Coupons!
Rock Your June Income with Gift Coupons! Dads and grads and brides and grooms! (Try saying that fast 10 times!) June is bustin’ out all over – with great opportunities for Gift Coupon sales in your wellness practice, because it’s the traditional time of year for… dads and grads and … Continue reading
Turn Prospects Into Loyal Long-Term Clients!
Turn Prospects Into Loyal Long-Term Clients! Exactly what do you offer your clients? How clear is your marketing message? What do you say when someone asks “What do you do?” Wellness entrepreneurs, when talking about their services, make the same mistake – talking about themselves in excruciatingly boring detail. “I’ve … Continue reading
Avoid Summer Slowdown Syndrome in Your Wellness Biz!
Avoid Summer Slowdown Syndrome in Your Wellness Biz! Summer – as the temperature goes up, your practice can go down – before you realize it’s happening! So you need to get crackin’ now to prevent Summer Slowdown Syndrome! It’s mid-May and not a moment too soon to start your summer marketing … Continue reading
Make More Money by Working for Free!
Make More Money by Working for Free! In my massage therapy business, I have made most of my money from giving away free treatments! “Wha-at?” you say! “How do you make money by working for free?” Do you offer free introductory sessions? I long ago lost count of the hundreds … Continue reading
The Ripple Effect of Referrals
The Ripple Effect of Referrals Picture what happens when you throw a stone into a lake – the ripple effect! Compare this image to a new client being referred into your practice. If one person refers someone, that’s nice but it’s just a tiny ripple that doesn’t go very far. … Continue reading
Marketing for Mothers Day!
Marketing for Mother’s Day! Time to get ready – because it’s coming up soon! Mother’s Day is one of the top three holidays all year for selling Gift Coupons in your wellness practice! Whether you do massage, chiropractic, counseling, yoga, nutrition – any health or wellness modality – the gift … Continue reading
Spring Treats to Keep Your Wellness Clients Coming Back! Part 2/2
Spring Treats to Keep Your Wellness Clients Coming Back! Part 2/2 Are most of your clients One-Time Wonders or do you have a full schedule of loyal repeat customers? There’s so much you can offer to impress your clients with superb customer service! With little cost, time or effort, you … Continue reading