Upgrade Your Income with the Update Letter! Meet your new BBFF – Best Business Friend Forever! The Update Letter is commonly known in marketing circles as a Warm Letter of Introduction – meaning warm and friendly, as opposed to formal and businesslike. Your Update Letter is the perfect tool for … Continue reading
Category Archives: Marketing
Boost Your Wellness Practice with the Stocking Stuffer Special! Part 1/2
Boost Your Holiday Income with the Stocking Stuffer Special! Part 1/2 It might seem too early to say Merry Christmas! Or as we say here in Hawaii – Mele Kalikimaka! But it’s not too soon to start getting your wellness practice ready for the holidays. Here’s my most effective strategy for … Continue reading
Narrow Your Niche to Make More Money!
Narrow Your Niche to Make More Money! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. What’s your niche? Whether you pronounce it “nitch” or … Continue reading
Show Potential Clients You’re the Real Deal!
Show Potential Clients You’re the Real Deal! People are naturally skeptical. It is normal to want proof and assurances before jumping into something new, especially when it involves our health, our time or our money. And wellness care involves all three of these factors! They won’t easily believe you unless … Continue reading
3 Ways to Get New Wellness Clients!
3 Ways to Get New Wellness Clients! While visiting the websites of hundreds of wellness practitioners, I was struck by the number of sites that were “All about me, Me, ME!” on the home page. Your home page is often a prospect’s first exposure to you and your work – … Continue reading
8 Ways to Attract Wellness Clients on Social Media!
8 Ways to Attract Wellness Clients on Social Media! My last client of the day emerged from the treatment room and we booked her next appointment. As she was leaving, she turned and said, “By the way, your Facebook post the other day was so funny! And it reminded me … Continue reading
Be Unique to Get “Forever” Clients!
Be Unique to Get “Forever” Clients! Potential clients are more likely to notice you if your marketing makes your wellness business and your services stand out as unique – different from the typical practice. The 3 steps to getting “forever” clients involve matching your skills and knowledge to the needs … Continue reading
Bust Out Your Big Marketing Blitz!
Bust Out Your Big Marketing Blitz! If you got into wellness work to help people, you have to take action with marketing to achieve your goal. Waiting for the phone to ring is not a marketing strategy! You need to take action and reach out to the people who need … Continue reading
Fabulous Fall Marketing Ideas!
Fabulous Fall Marketing Ideas! I can read your thoughts, as you read this week’s title: “What up with this Fall marketing already? I’m still working on my summer tan!” As the lazy, hazy, crazy days of summer move relentlessly toward autumn, we can create summer memories that last a lifetime. … Continue reading
Get New Clients with a Back-to-School Special!
Get New Clients with a Back-to-School Special! OK, this is gonna be kinda long – but so worth it! So go make a cup of tea and settle in for a bit… One of my favorite childhood traditions was opening my brand new yellow box of Crayolas on the first … Continue reading