Your Competition Can Help Your Wellness Practice! To most effectively promote your wellness practice, you need to know as much as possible about your fellow practitioners. Just as athletes and armies study their opponents, you should find out the strengths and weakness of your competition. This is not so you … Continue reading
Category Archives: Marketing
Show Potential Clients You’re the Real Deal!
Show Potential Clients You’re the Real Deal! People are naturally skeptical. It is normal to want proof and assurances before jumping into something new, especially when it involves our health, our time or our money. And wellness care involves all three of these factors! They won’t easily believe you unless … Continue reading
3 Tips to Get New Wellness Clients!
3 Tips to Get New Wellness Clients! While visiting the websites of hundreds of wellness practitioners, I was struck by the number of sites that were “All about me, Me, ME!” on the home page. Your website’s home page is often a prospect’s first exposure to you and your work. … Continue reading
3 Tips to Get “Forever” Clients!
3 Tips to Get “Forever” Clients! If your marketing makes your wellness business and your services appear different from the typical practice, then potential clients are more likely to notice you! The steps to getting “forever” clients involve matching your credentials to the needs of your target audience. Consider keeping … Continue reading
Attract Wellness Clients with Social Media Marketing!
Attract Wellness Clients with Social Media Marketing! My last client of the day emerged from the treatment room and we booked her next appointment. As she was leaving, she turned and said, “By the way, your story on Facebook this week was so funny! And it reminded me to call … Continue reading
Bust Out Your Big Marketing Blitz!
Bust Out Your Big Marketing Blitz! If you got into wellness work to help people, you have to take action with marketing to achieve your goal. Waiting for the phone to ring is not a marketing strategy! You need to take action and reach out to the people who need … Continue reading
5 Simple Steps to New Clients!
5 Simple Steps to New Clients! Wellness practitioners often ask me how to get more clients and make more income. I offer free tips and concrete ways to make this happen, but they do not take action. They say they’re ready, but some complain about lack more than abundance. I … Continue reading
Fabulous Fall Marketing Ideas!
Fabulous Fall Marketing Ideas! I can read your thoughts, as you read this week’s title: “What up with this Fall marketing already? I’m still working on my summer tan!” As the lazy, hazy, crazy days of summer move relentlessly toward autumn, we can create summer memories that last a lifetime. … Continue reading
Get New Clients with a Back-to-School Special!
Get New Clients with a Back-to-School Special! One of my favorite childhood traditions was opening my brand new yellow box of Crayolas on the first day of school! Do you remember that smell?! Nowadays I have a different Fall tradition – my annual Back-to-School Special! A Back-to-School Special is an … Continue reading
Ask the Magic Question to Get Loyal Clients!
Ask the Magic Question to Get Loyal Clients! Sometimes during a session, a client will ask you how often most people come in, or how many treatments you think she will need. A good answer at this point is to say, “What I discover during the treatment helps me assess … Continue reading