8 Social Media Strategies to Expand Your Reach!

8 Social Media Strategies to Expand Your Reach! While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that I … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Money – Rejection or Attraction?

Money – Rejection or Attraction? For most of us as holistic health practitioners, our primary goal isn’t to accumulate money, it’s to help others. But even though money isn’t your primary motivation, you can’t ignore it and expect to have a thriving practice and abundant life. There’s bad news and … Continue reading

10 Ways to Boost Gift Certificate Sales

10 Ways to Boost Gift Certificate Sales June is bustin’ out all over! And it’s a great month for gift certificate sales in your holistic health practice – think dad, grads and brides! Yesterday, I sold a package of 8 mini-massages to a bride-to-be for her bridesmaids and groomsmen. When … Continue reading

Make Money with Free Sessions!

Make Money with Free Sessions! In my massage therapy business, I have made most of my money from giving free massage treatments! “Wha-at?” you say! “How do you make money by working for free?!” Do you offer free introductory sessions? I long ago lost count of the hundreds of repeat … Continue reading

Help Potential Clients Overcome Their Resistance!

Help Potential Clients Overcome Their Resistance! Last week we explored how to move prospective clients beyond their money fears into seeing the value of your work as the solution they need. (When a Prospect Says “I Can’t Afford It.”) Let’s expand on the topic of client resistance by looking at … Continue reading

Needy or Needing to Market?

Needy or Needing to Market? Do you ever feel uncomfortable with marketing your business because you worry that people might think you’re too pushy or too needy? There’s a fine line between the need to market and being needy of clients. A few weeks ago, some friends asked me to … Continue reading

Bad Apples? 6 Reasons NOT to Work with Someone!

Bad Apples? 6 Reasons NOT to Work with Someone! It’s an age-old question: Can one rotten apple spoil the whole barrel? Maybe. Can one bad client ruin your entire practice? Probably not. But dealing with a difficult client can certainly affect your day, in terms of your mood, your productivity … Continue reading

Networking Gets Referrals!

Networking Gets Referrals! Every time I drive past my neighborhood soccer field, I remember my days as a soccer mom, when a common topic of conversation among parents on the sidelines was: “What do you do?” In my local networking meeting, I introduce myself with my One-Minute Message. Both of … Continue reading

How to Reduce No-Shows in Your Holistic Health Practice: Part 2/2

How to Reduce No-Shows in Your Holistic Health Practice: Part 2/2 We’ve been exploring how to reduce the number of no-show clients in your holistic health practice. Last week we learned why no-shows occur and how to handle them. Now let’s continue with how to… Proactively Prevent No-Shows The most … Continue reading

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