How to Give Prospects What They Need!

How to Give Prospects What They Need!   “I’ve been in business for 100 years and I got my XYZ degree from ABC School and I use blah-blah-blah techniques and yada-yada-yada.” Most wellness entrepreneurs, when talking about their services, make the same mistake – talking about themselves in excruciatingly boring … Continue reading

Do You Spend Enough Time on Marketing?

Do You Spend Enough Time on Marketing? How much time every day should you spend on marketing your wellness practice to attract clients? If you’re struggling to get clients, marketing experts strongly recommend – and I agree – that you devote a minimum of four hours of marketing per day … Continue reading

12 Ways to Keep ‘em Coming Back!

12 Ways to Keep ‘em Coming Back! I have a long list of loyal lifetime clients who have been coming to my massage clinic weekly or more for years, such as the client with fibromyalgia who has been coming twice a week for 20 years. So far, the lifetime value … Continue reading

3 Solid Steps to New Clients!

3 Solid Steps to New Clients! While visiting the websites of hundreds of wellness practitioners, I was struck by the number of sites that were “All about me, Me, ME!” on the home page. Your website’s home page is often a prospect’s first exposure to you and your work. So … Continue reading

Make Your Wellness Practice Stand Out in the Crowd!

Make Your Wellness Practice Stand Out in the Crowd! If your marketing makes your wellness practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to you! Your challenge is to stand out from the crowd, to get potential clients to notice your services. … Continue reading

5 Simple Steps to Attract Plenty of Ideal Clients!

5 Simple Steps to Attract Plenty of Ideal Clients! Wellness practitioners often ask me how to get more clients and make more income. I offer free tips and concrete ways to make this happen, but they do not take action. They say they’re ready, but some complain about lack more … Continue reading

Know Your Niche to Get Ideal Clients!

Know Your Niche to Get Ideal Clients! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. “Whether you pronounce it “nitch” or “neesh” – you … Continue reading

4 Sources for Great Referrals

4 Sources for Great Referrals Picture what happens when you throw a stone into a lake – the ripple effect! Compare this image to a new client being referred into your practice. If one person refers someone, it’s just a tiny ripple that doesn’t go very far. If 20 people … Continue reading

3 Ways to Get Great Clients FAST!

3 Ways to Get Great Clients FAST! Do you run and hide at the mere mention of marketing your wellness practice? Well, you’re not alone! Marketing seems overwhelming to many practitioners! But we’re about to change that – right here, right now! This aversion to marketing is simply because they … Continue reading

How to Avoid Bad Apples in Your Wellness Biz!

How to Avoid Bad Apples in Your Wellness Biz! How do you deal with negative client challenges? Do you have policies and procedures to handle – or even better, prevent – sticky situations? As you can see in the “About” section of my website, I am very selective about my … Continue reading

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