How to Avoid Bad Apples in Your Wellness Biz!

How to Avoid Bad Apples in Your Wellness Biz! How do you deal with negative client challenges? Do you have policies and procedures to handle – or even better, prevent – sticky situations? As you can see in the “About” section of my website, I am very selective about my … Continue reading

Do You Really Hear Your Clients? 6 Ways to Listen

Do You Really Hear Your Clients? 6 Ways to Listen The primary purpose of any business is to make money. In fact, the definition of business is “exchanging goods or services for money.” In most cases, revenue depends on customers or clients. The foundation for your successful enduring business is … Continue reading

Visualize Your Way to New Clients!

Visualize Your Way to New Clients! Most of us, as wellness practitioners, chose our profession because of a desire to help others improve and optimize their health. We didn’t enter healthcare because we had hopes of earning a huge income. The biggest challenge for most practitioners is marketing and growing … Continue reading

Treat Your Wellness Business Like a Patient… with SOAP!

Treat Your Wellness Business Like a Patient… with SOAP! Is your holistic healthcare business dirty or clean, messy or neat? We’re not talking about your housekeeping here. In other words, are your work space and all of your business practices organized and effective? Is your marketing systematized and scheduled? Is … Continue reading

Attract Clients with 3 Fun Strategies!

Attract Clients with 3 Fun Strategies! Does your wellness practice struggle? Does it fall short of your dreams, ideals and goals? Wouldn’t you love to create a steady stream of clients flowing in to your business? If you want to keep your income growing and generate more cash flow, try … Continue reading

Everyday Marketing Attracts Clients!

Everyday Marketing Attracts Clients! “I don’t have time for marketing” is a common complaint (or excuse!) I hear from entrepreneur holistic health practitioners. When you run your own business and you wear all the hats – client care, business management, marketing, sales, cleaning and errands – time becomes your most … Continue reading

12 Ways to Earn Client Loyalty!

12 Ways to Earn Client Loyalty! I have a long list of loyal lifetime clients who have been coming to my massage clinic weekly or more for years, such as the client with fibromyalgia who has been coming twice a week for 18 years. Colleague: “How do you get so … Continue reading

Attract New Clients with 5 Simple Steps!

Attract New Clients with 5 Simple Steps Holistic health practitioners often ask me how to get more clients and make more income. I offer free tips and concrete ways to make this happen, but they do not take action. They say they’re ready, but some complain about lack more than … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Avoid No-Shows in Your Health Business!

Avoid No-Shows in Your Health Business! WARNING: Strong Language! Proceed at Your Own Risk! It’s disappointing and annoying when a client doesn’t show up for an appointment. Not only are you losing money by not treating that patient, it also denies someone else an opportunity to get your help. To … Continue reading

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