Smaller Niche = Bigger Business!

Smaller Niche = Bigger Business!  Can you imagine trying to have a conversation about ten different topics with ten people at once? After the first few words, you wouldn’t be able to keep it all straight and neither would the ten people! It would sound like gibberish and no one … Continue reading

12 Ways to Keep ‘em Coming Back!

12 Ways to Keep ‘em Coming Back! I have a long list of loyal lifetime clients who have been coming to my massage clinic weekly or more for years, such as the client with fibromyalgia who has been coming twice a week for 20 years. So far, the lifetime value … Continue reading

Get New Clients with 5 Simple Steps!

Get New Clients with 5 Simple Steps! Wellness practitioners often ask me how to get more clients and make more income. I offer free tips and concrete ways to make this happen, but they do not take action. They say they’re ready, but some complain about lack more than abundance. … Continue reading

3 Solid Steps to New Clients!

3 Solid Steps to New Clients! While visiting the websites of hundreds of wellness practitioners, I was struck by the number of sites that were “All about me, Me, ME!” on the home page. Your website’s home page is often a prospect’s first exposure to you and your work. So … Continue reading

Optimize Your Social Media Strategies to Attract More Clients!

Optimize Your Social Media Strategies to Attract More Clients!  While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that … Continue reading

Make Your Wellness Practice Stand Out in the Crowd!

Make Your Wellness Practice Stand Out in the Crowd! If your marketing makes your wellness practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to you! Your challenge is to stand out from the crowd, to get potential clients to notice your services. … Continue reading

5 Simple Steps to Attract Plenty of Ideal Clients!

5 Simple Steps to Attract Plenty of Ideal Clients! Wellness practitioners often ask me how to get more clients and make more income. I offer free tips and concrete ways to make this happen, but they do not take action. They say they’re ready, but some complain about lack more … Continue reading

Ask Your Clients This Magic Question!

Ask Your Clients This Magic Question! Sometimes during a session, a client will ask you how often most people come in, or how many treatments you think she will need. A good answer at this point is to say, “What I feel in your body during the treatment, and your … Continue reading

Proud as a Peacock: Brag about Your Work without Being Obnoxious!

Proud as a Peacock: Brag about Your Work without Being Obnoxious! There’s a flock of wild peacocks along the upper road to Kona – probably descended from an escaped yard pet that went forth and multiplied! With their gorgeous iridescent tail feathers spread open, they remind me of that familiar … Continue reading

Know Your Niche to Get Ideal Clients!

Know Your Niche to Get Ideal Clients! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. “Whether you pronounce it “nitch” or “neesh” – you … Continue reading

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