3 Simple Ways to Get Ideal Clients Now! Part 1/3

3 Simple Ways to Get Ideal Clients Now! Part 1/3 Do you cringe at the idea of marketing your holistic health practice? Well, you’re not alone! Marketing seems overwhelming to many practitioners! But we’re about the change that – right here, right now! This aversion to marketing is simply because … Continue reading

Focus on Benefits to Get More Clients – Part 4/4

Focus on Benefits to Get More Clients – Part 4/4 Communicate the Benefits You Offer Now that you have identified the challenges and problems of your Ideal Clients and expressed them in the form of questions that people can relate to, it’s time to clarify the benefits you offer. People … Continue reading

Focus on Benefits to Get More Clients – Part 3/4

Focus on Benefits to Get More Clients – Part 3/4 Problems and Solutions – Both Sides of the Coin Everyone wants to know WIIFM – “What’s In It For Me?” The more you get clear on exactly how you help people, the easier it is for them to see your … Continue reading

Focus on Benefits to Get More Clients – Part 2/4

Focus on Benefits to Get More Clients – Part 2/4 It gets people’s attention when they read or hear about a solution that is personally relevant to them and their own experience. One way to do this is to focus on the benefits of your work – the results people … Continue reading

Focus on Benefits to Get More Clients – Part 1/4

Focus on Benefits to Get More Clients – Part 1/4 I remember that day! 25 years ago, while waiting for my young son to (unhappily) get his first haircut, I overheard one of the hair stylists discussing hair color with a walk-in prospect. She said, “We use this brand because … Continue reading

What Makes You So Special? Part 3/3

What Makes You So Special? Part 3/3 Don’t overlook simple changes that can have great impact. Here are a few suggestions to give your holistic health practice a Unique Competitive Advantage:  – Focus on your target market. Identify your niche and market to their needs. Narrowing down your niche will … Continue reading

What Makes You So Special? Part 2/3

What Makes You So Special? Part 2/3 – Know Yourself and Your Competitors The first step in differentiating your practice from others is to clarify your special qualities. Your USP is about you and your practice. To develop your USP, begin by listing your credibility factors – qualities that make … Continue reading

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