Focus on Benefits to Get More Clients – Part 1/4

Focus on Benefits to Get More Clients – Part 1/4 I remember that day! 25 years ago, while waiting for my young son to (unhappily) get his first haircut, I overheard one of the hair stylists discussing hair color with a walk-in prospect. She said, “We use this brand because … Continue reading

What Makes You So Special? Part 3/3

What Makes You So Special? Part 3/3 Don’t overlook simple changes that can have great impact. Here are a few suggestions to give your holistic health practice a Unique Competitive Advantage:  – Focus on your target market. Identify your niche and market to their needs. Narrowing down your niche will … Continue reading

What Makes You So Special? Part 2/3

What Makes You So Special? Part 2/3 – Know Yourself and Your Competitors The first step in differentiating your practice from others is to clarify your special qualities. Your USP is about you and your practice. To develop your USP, begin by listing your credibility factors – qualities that make … Continue reading

WordPress theme: Kippis 1.12