Know Your Competition to Grow Your Practice!

Know Your Competition to Grow Your Practice! To most effectively promote your holistic health practice, you need to know as much as possible about your fellow practitioners. Just as athletes and armies study their opponents, you should find out the strengths and weakness of your competition. But this is not … Continue reading

Banish Biz Fears Forever!

Banish Biz Fears Forever! “Those old habits don’t have to be erased, they just become replaced by new habits that are more in vibrational harmony with who you are and what you want.” – Abraham/Hicks. Many health practitioners have limited business skills. Being skilled as a practitioner is not enough … Continue reading

Quick Steps to New Clients!

Quick Steps to New Clients! After visiting the websites of hundreds of holistic practitioners, I was concerned about the number of sites that were “All about me, Me, ME!” on the Home Page. Make sure your Home Page – often a prospect’s first exposure to you and your work – … Continue reading

8 Social Media Strategies to Expand Your Reach!

8 Social Media Strategies to Expand Your Reach! While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that I … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Money – Rejection or Attraction?

Money – Rejection or Attraction? For most of us as holistic health practitioners, our primary goal isn’t to accumulate money, it’s to help others. But even though money isn’t your primary motivation, you can’t ignore it and expect to have a thriving practice and abundant life. There’s bad news and … Continue reading

Bragging Rights: Authentic Self-Promotion for Holistic Health Practitioners

Bragging Rights: Authentic Self-Promotion for Holistic Health Practitioners Proud as a  peacock! There’s a flock of wild peacocks along a stretch of the upper road to Kona – probably descended from an escaped yard pet that went forth and multiplied! With their gorgeous iridescent tail feathers spread open, they remind … Continue reading

10 Ways to Boost Gift Certificate Sales

10 Ways to Boost Gift Certificate Sales June is bustin’ out all over! And it’s a great month for gift certificate sales in your holistic health practice – think dad, grads and brides! Yesterday, I sold a package of 8 mini-massages to a bride-to-be for her bridesmaids and groomsmen. When … Continue reading

Make Money with Free Sessions!

Make Money with Free Sessions! In my massage therapy business, I have made most of my money from giving free massage treatments! “Wha-at?” you say! “How do you make money by working for free?!” Do you offer free introductory sessions? I long ago lost count of the hundreds of repeat … Continue reading

Help Potential Clients Overcome Their Resistance!

Help Potential Clients Overcome Their Resistance! Last week we explored how to move prospective clients beyond their money fears into seeing the value of your work as the solution they need. (When a Prospect Says “I Can’t Afford It.”) Let’s expand on the topic of client resistance by looking at … Continue reading

WordPress theme: Kippis 1.12