Let Your Competition Help Grow Your Wellness Practice!

Let Your Competition Help Grow Your Wellness Practice! To most effectively promote your wellness practice, you need to know as much as possible about your fellow practitioners. Just as athletes and armies study their opponents, you should find out the strengths and weakness of your competition. This is not so … Continue reading

Treat Your Wellness Clients to Special Tricks for Halloween!

Treat Your Wellness Clients to Special Tricks for Halloween! Do you give Halloween treats in your wellness practice? It’s the perfect holiday to impress your clients with extra care! I make trick-or-treat goodie bags for my massage clients, filled with wholesome snacks and healthy treats. But there’s a lot you … Continue reading

How to Offer What Prospective Clients Need!

How to Offer What Prospective Clients Need! “I’ve been in business for 100 years and I got my XYZ degree from ABC School and I use blah-blah-blah techniques and yada-yada-yada.” Most wellness entrepreneurs, when talking about their services, make the same mistake – talking about themselves in excruciatingly boring detail. … Continue reading

4 Sources for Great Referrals

4 Sources for Great Referrals Picture what happens when you throw a stone into a lake – the ripple effect! Compare this image to a new client being referred into your practice. If one person refers someone, it’s just a tiny ripple that doesn’t go very far. If 20 people … Continue reading

Work for Free to Make More Money!

Work for Free to Make More Money! In my massage therapy business, I have made most of my money from giving free treatments! “Wha-at?” you say! “How do you make money by working for free?” Do you offer free introductory sessions? I long ago lost count of the hundreds of … Continue reading

Start NOW to Avoid Summer Slowdown!

Start NOW to Avoid Summer Slowdown! It’s early May and not a moment too soon to start your summer marketing campaign! Summer – as the temperature goes up, your practice can go down – before you realize it’s happening! So you need to get crackin’ now to prevent Summer Slowdown … Continue reading

When a Prospect Gets Cold Feet

When a Prospect Gets Cold Feet! A few years ago, I enrolled in a 3-day live workshop with a mentor I had been following online for several years. Every year, when she announced this annual workshop, I would sit there reading her email and crying, because I wanted so much … Continue reading

How to Keep Clients Coming Back for More! Part 2/2

How to Keep Your Clients Coming Back for More! Part 2/2 Are most of your clients One-Time Wonders or do you have a full schedule of loyal repeat customers? There’s so much you can offer to impress your clients with superb customer service! With little cost, time or effort, you … Continue reading

3 Ways to Get Great Clients FAST!

3 Ways to Get Great Clients FAST! Do you run and hide at the mere mention of marketing your wellness practice? Well, you’re not alone! Marketing seems overwhelming to many practitioners! But we’re about to change that – right here, right now! This aversion to marketing is simply because they … Continue reading

Which Do You Choose – Marketing or Shopping?

Which Do You Choose – Marketing or Shopping? Do you ever feel uncomfortable with marketing your business because you worry that people might think you’re too pushy or too needy? There’s a fine line between the need to market and not appearing needy. The other day a friend asked me … Continue reading

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