Happy Thanksgiving!

Gratitude Makes Your Business Grow! Hau’oli Lā Ho’omaika’i – Happy Thanksgiving! My U.S. Mainland friends sometimes ask if we observe American Thanksgiving here in Hawaii. Most emphatically – Yes! The feast usually involves traditional turkey and trimmings, along with heaping amounts of local dishes from Hawaii’s bounty of ethnic cuisines … Continue reading

Do Bigger Business with a Smaller Niche!

Do Bigger Business with a Smaller Niche!  Can you imagine trying to have a conversation about ten different topics with ten people at once? After the first few words, you wouldn’t be able to keep it all straight and neither would the ten people! It would sound like gibberish and … Continue reading

12 Ways to Earn Client Loyalty!

12 Ways to Earn Client Loyalty! I have a long list of loyal lifetime clients who have been coming to my massage clinic weekly or more for years, such as the client with fibromyalgia who has been coming twice a week for 18 years. Colleague: “How do you get so … Continue reading

Know Your Competition to Grow Your Practice!

Know Your Competition to Grow Your Practice! To most effectively promote your holistic health practice, you need to know as much as possible about your fellow practitioners. Just as athletes and armies study their opponents, you should find out the strengths and weakness of your competition. But this is not … Continue reading

8 Social Media Strategies to Expand Your Reach!

8 Social Media Strategies to Expand Your Reach! While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that I … Continue reading

Break Free from Stinkin’ Thinkin’!

Break Free from Stinkin’ Thinkin’! “As massage therapists, we are here to share our healing  gifts. If you decided to enter this profession to make a lot of money, you chose the wrong career.” I was shocked and upset to hear this negative and blatantly untrue statement made by the … Continue reading

12 Things You Need to Survive and Thrive in Your Holistic Health Practice!

12 Things You Need to Survive and Thrive in Your Holistic Health Practice! I’ve been spending part of my summer moving back into a former home that I had rented out for a few years. One of many repairs included re-covering the ventilation holes under the eaves. The screens that … Continue reading

Money – Rejection or Attraction?

Money – Rejection or Attraction? For most of us as holistic health practitioners, our primary goal isn’t to accumulate money, it’s to help others. But even though money isn’t your primary motivation, you can’t ignore it and expect to have a thriving practice and abundant life. There’s bad news and … Continue reading

Bragging Rights: Authentic Self-Promotion for Holistic Health Practitioners

Bragging Rights: Authentic Self-Promotion for Holistic Health Practitioners Proud as a  peacock! There’s a flock of wild peacocks along a stretch of the upper road to Kona – probably descended from an escaped yard pet that went forth and multiplied! With their gorgeous iridescent tail feathers spread open, they remind … Continue reading

Nail Your Niche to Attract More Clients!

Nail Your Niche to Attract More Clients! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. One of the biggest mistakes I’ve seen health care … Continue reading

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