Clockwork Marketing Calendar!
This week we’re excited to introduce a new monthly feature to help you organize your marketing schedule! The first week of each month our blog will highlight specific themes to inspire you with new marketing ideas and opportunities for the following month! This will give you a head start to organize your marketing for the upcoming month.
This introductory article is longer than subsequent issues will be, in order to explain how to use this ongoing feature to your best business advantage. Each monthly article from now on will contain a link back to this introductory article so you can review the purpose and guidelines to help you apply this info to marketing your holistic health practice.
This valuable marketing info is based on the Healthcare Recognition Calendar, a schedule of dates for acknowledgment, education and awareness of various medical conditions; health and wellness issues; health career recognition dates; and conferences, conventions and meetings. Having this information compiled into one system has several advantages; it helps you:
1. Organize your marketing activities around these recognition dates, so that you can educate potential clients who have specific illnesses, conditions and issues about how your work can help their condition.
2. Create and market specialized treatment programs and monthly offers for clients/patients with specific health challenges.
3. Make and receive referrals to and from physicians and other health professionals.
4. Network with your target market and with other health professionals.
5. Coordinate your presentations, workshops and speaking engagements with live and virtual awareness events for the various healthcare recognition dates.
You may be familiar with some of these dates, such as American Heart Month in February and October’s Relay for Life Breast Cancer Awareness event. There are actually hundreds of these recognition dates – days, weeks or months for public and professional awareness of healthcare issues that affect millions of people.
Our new monthly resource is where you can go to learn how to aim your marketing arrows at specific health condition targets! We will introduce a few of the more common healthcare awareness dates and show you how to integrate them into your marketing materials and activities, including newsletter articles; speaking opportunities; workshops; special promotions and offers; programs, packages and products; and joint ventures with other health professionals.
Boost your client base and income each and every week and month when you market to sub-niche groups within your target market! Offer your special solutions to their specific problems and challenges in an organized month-by-month format!
My massage practice sky-rocketed when I implemented this strategy several years ago – and now yours can do the same! Remember… this month’s article features next month’s Healthcare Marketing Calendar – so you can start your marketing for July NOW!
Marketing Themes for July
Now… on with the show! Here are 4 Healthcare Awareness Dates for next month – to help you market your solutions and support for these target groups:
1. UV Sun Exposure Month – http://answers.usa.gov/Protecting-Yourself-from-the-Sun-UV-Safety-and-Skin-CancerAND/OR http://www.cancer.org/healthy/besafeinthesun/
3. July 21-28: Every Body Deserves a Massage Week – http://abmp.com/members/marketing_center_everybody_deserves_a_massage_week.php
July 28: World Hepatitis Day – www.worldhepatitisalliance.org/
Would you like to have your marketing organized into one system that you can repeat like clockwork – month after month, year after year, for your entire career as a health care professional?
The Prosperous Practice Annual Healthcare Marketing Calendar gives you everything you need and prepares you to:
– Organize your marketing activities around healthcare recognition dates!
– Create and market special monthly offers for specific health challenges!
– Developing a supportive referral base of colleagues and associates!
– Network with your target market, other health professionals and many sources of referrals!
– Prepare and deliver presentations and workshops!
– Coordinate with other health professionals for education and events!
Imagine the ease and profitability in your healthcare business and your life when you use The Prosperous Practice Healthcare Marketing Calendar, with all these convenient features!
– A complete list of all US Healthcare Recognition Dates!
– A planning calendar to guide you in scheduling all of your marketing!
– Done-for-You Scripts – Exactly what to say about each month’s target health condition in conversations and live presentations!
– Templates – Simple fill-in-the-blanks templates to target each month’s health conditions!
– Sources of Joint Venture collaborations to help you and other professionals support each other!
All this and more is available in The Prosperous Practice Healthcare Marketing Calendar! This unique system is available nowhere else – no other healthcare marketing program shows you exactly how to integrate health and wellness recognition activities into all facets of your marketing: newsletter articles; speaking opportunities; workshops; special promotions and offers; programs, packages and products; and joint ventures with other health professionals.
Imagine the boost to your client base and income when – each and every week and month – you market to sub-niche groups within your target market, offering your special solutions to their specific problems and challenges – with The Prosperous Practice Healthcare Marketing Calendar!