Make Time for Marketing!
“Those who stop marketing to save money are like those who stop a clock to save time.” – Henry Ford.
It’s actually a very simple premise: The more time you spend attracting clients, the more clients you will attract!
How much time every day should you spend on marketing your wellness practice to attract clients? If you’re struggling to get clients, marketing experts – myself included – agree that you should devote a minimum of four hours of marketing per day for 6-12 months.
Many practitioners are shocked at that number, because they typically don’t even spend that much time on marketing in a week or even per month. Well… no wonder they don’t have enough clients!
Answer this question honestly: If you don’t have enough clients and you’re not marketing, then what are you actually doing all day?
Take a close look at the non-essential things you do throughout the week. These are the time-wasters in your schedule. From a marketing perspective, you may see that you consider non-client time as “spare time.” This makes you waste valuable work hours on personal activities, like housework, errands or social media.
Put your extra-curricular activities on hold while building your wellness practice. Time-wasters sabotage your progress and your success. They limit the number of clients who can benefit from your valuable service. You can’t attain your professional goals to help lots of people and make a good living if you waste your work day on non-work.
Are you wasting time on non-biz activities while hoping for clients? Hope is not a business strategy and it doesn’t pay the rent!
From now on, for the next 6-12 months, or until your client schedule is full, do non-business activities after-hours. As an entrepreneur, you don’t have anyone holding you accountable. It’s up to you to schedule your work hours and stay on track, in order to increase your client base and your income. You need a tough boss – spelled Y-O-U!
You need to spend your work day actually working. When you’re not working directly with clients, devote your time to activities that will bring them in – call people, get referrals, network, send a newsletter, give talks, for example.
Exactly how you should you structure your time to get the maximum benefits for your business? Monday through Friday 9 AM – 5 PM (or whatever you decide as your regular work hours), you should be – doing what? Yes, now you’re catching on…
… working with clients and attracting clients! This, in turn, will produce benefits in your income and lifestyle as well.
Suppose your BFF calls and says, “Hey, let’s go shopping!” From now on, instead of jumping on board with that, you say, “Sorry, I can’t today – I’m working. But I can go this weekend.” Your friends may not like this, but when you get results in your business, you – and perhaps your friends – will realize you’re doing the right thing.
Here’s a simple 3-step system to organize your time:
- Make a written list of all the different activities you do each day – both business and non-business things – during your regular business hours. Every time you do something throughout the day, stop and write it down. Be totally accurate and honest with yourself about this, so you can make the changes necessary to expand your practice and your income. For one week, keep a running list of everything you do during business hours.
- Ask yourself these 2 questions for every item on your list:
– Does this activity involve working with clients?
– Does this activity involve attracting clients?
- Cross off every “No” item on your list, and stop doing it during biz hours. Eliminate everything that distracts you from your two primary activities – working with your current clients and attracting new clients.
Now commit to doing this on a regular, consistent basis. Put marketing time on your calendar as an appointment with yourself.
Though this schedule may seem extreme, remember that it’s only a temporary jumpstart strategy. When you start getting consistent results, you can reduce your marketing time and start re-integrating other activities into your daily schedule.
You will still need to schedule marketing on a consistent basis throughout your career – it should never become a once-in-a-while activity. But soon your marketing will be organized into a system that will reduce the amount of time that you spend on it per day.
However, you may be surprised to discover, as I did, that you enjoy marketing so much that it becomes your new hobby!