Imagine Your Way to New Clients!
Most of us, as wellness practitioners, chose our profession because of a desire to help others improve and optimize their health. For the most part, we didn’t start a healthcare career with hopes of earning a huge income. The biggest challenge for most practitioners is marketing and growing the business. Most professional training contains little or no marketing education, so we’re left to figure it out on our own.
Well, it took a while but I figured out the marketing! Then I learned that marketing alone is not enough to attract a full schedule of ideal clients.
A large part of success depends on mindset – the beliefs and attitudes we have about business and about our ability to succeed. All the marketing strategies in the world won’t help you if you don’t firmly believe in your own success and actively picture it in your mind on a daily basis. Marketing and mindset are like the right and left hands of your business. Both are effective, both are necessary, and when used together, increase your chances of success.
While the right marketing strategies work great to grow your business, there is also a unique and playful way to grow your wellness business – by using your imagination!
Imagine Your Ideal Practice
Based on the concept that our beliefs determine our reality, a practitioner can create a full practice with her imagination. When you imagine that you have a full practice, and express gratitude for it, the Universe will provide it! I know – it sounds very woo-woo! And previously I was skeptical. But I trusted my mentor who recommended this approach – I did it anyway, even though I felt silly at first.
And it worked! In fact, it worked so well that it has become an integral part of my daily office practices and I owe the success of my massage business to this mindset strategy.
While each practitioner’s vision will be different, there are some basic activities to visualize your ideal practice. To start, determine your ideal schedule per day and per week. Then prepare for and attend to this clientele with the following steps:
1. Visualize potential clients in your mind with specific health issues that fit your modality. Then develop a strategy or treatment plan for each imagined person.
2. Prepare paperwork you will need for those clients, setting up file folders, labeling them New Client #1, New Client #2, etc.
3. Pencil in appointments in your schedule for New Client #1, New client #2, etc.
4. Send yourself email reminders of your visualized new schedule. Leave yourself voice messages confirming the imagined appointments.
5. Prepare Welcome to My Business letters for your new clients.
6. Do daily client prep activities, such as: keep a clipboard, with new client paperwork and a pen, handy and visible at all times; set up your treatment room for a new client.
7. Keep a Gratitude Journal and write daily entries of appreciation for your new clients.
8. Follow this procedure every day.
The more realistic your visualization, and the more you create it in your mind and in reality using the above steps, the closer you come to manifesting it. Proponents of this method agree that it works only if you enjoy your visualization and feel grateful for the biz growth coming your way.
The Reality of the Placebo Effect
Understanding the placebo effect can help you understand how this visualization game works. Scientific data confirms that placebos help alleviate mental symptoms such as depression and anxiety, as well as physical conditions including inflammatory disorders, Parkinson’s Disease and even cancer.
Scientists and physicians have studied the brain for decades in an effort to understand the placebo effect. Although there is still much to be studied, investigators have determined that placebo responses result from active brain processes.
A Harvard University study indicates that what we believe becomes reality. The study involved hotel maids’ perception of exercise and weight gain. Those who regarded their work as exercise lost or maintained weight, while the maids who did not consider their work as exercise gained weight, even though both groups performed the same work.
For building a wellness practice, visualization and game-playing relies on this same concept. By adjusting your perception of how busy your practice is through imagination backed up with action, playfully enjoying the process and appreciating your imagined success, you will be amazed at your ability to attract more ideal clients into your business. Go ahead and act silly – with creativity and conviction! You’ve got nothing to lose and plenty to gain!