Need Quick Cash? Do This!
Do you miss out on money-making opportunities that are right in front of you? Learn some simple, effective marketing techniques to jumpstart your income while you’re implementing long-term strategies.
If you need a shot of cash, there are simple ways to quickly bring money into your practice – and your pocket! Here are two simple ideas to get you started and quickly bring in extra money:
Quick Cash Strategy #1. Raise Your Rates!
Here is an obvious way to make some extra money quickly – simply increase your fees. Don’t worry about losing clients. Just don’t do it frequently and be careful not to spring the fee increase on your clients unannounced! Start announcing 4-6 weeks in advance. Put it in writing via email, postal mail, flyer and/or phone message to inform your entire client base of the upcoming change in your fees.
Give everyone at least 2 reminders of the fee change. With each notice, include something positive to ease their pocketbook pain – a bonus, gift or amenity – something that supports your work with added value for the client, with little cost or time for you. In your announcements, lead with the bonus offer, followed by the fee increase.
Now… here’s where the fun begins for quick money! With the announcement, offer clients a treatment package – a chance to prepay for a series of sessions at the current fee before your rates go up. Don’t give them much time to “think about it” – a limited-time offer creates a sense of urgency and gets people to act quickly. Use an expiration date on the package so they don’t take months or years to use it up. Use this prepay strategy only if they buy a series, not for single sessions. Make sure you you’re set up to accept credit cards and/or online payments, making it easier for clients to take advantage of your generous offer.
This is the quickest and most obvious way to make more money quickly. The first time I used this strategy, I made an extra $4700 in one week, as my clients scrambled to take advantage of the special limited-time offer to prepay for as many sessions as they wanted!
Quick Cash Strategy #2: The Update Letter
Meet your new BMFF – Best Marketing Friend Forever! The Update Letter is commonly known in marketing circles as a Warm Letter of Introduction – meaning warm and friendly, as opposed to formal and businesslike. From now on, in promoting your practice, you will use this marketing tool frequently in 3 basic ways:
1. An introductory letter for new clients, supporters and referral sources
2. A keep-in-touch strategy to maintain regular, consistent contact with your referral sources
3. An income boost when you need a quick cash infusion, as follows:
Send your Update Letter to everyone you know – yes really, everyone! If this seems overwhelming, just keep at it with 5-10 letters a week, until you’ve contacted everyone on your list. When done right, the Update Letter Campaign can become one of your most effective client attraction strategies for a very affordable cost.
Remember that these are temporary, short-term tactics and should not be relied upon for long-term growth and success in your business. The idea is to leverage some quick income into more marketing for faster business growth.
You will be amazed at how quickly you get referrals and new clients using these simple strategies. It takes a bit of work upfront, but you’ll be rewarded for your efforts – all the way to the bank!