Run Your Wellness Biz Like a Well-Oiled Machine!
Does your wellness business run like a well-oiled machine?
Compare your business marketing with car maintenance. You shouldn’t wait until things start breaking down to call the mechanic. It’s an ongoing process of scheduled maintenance, so your car is always ready to take you where you need to go.
The key to more clients, more income and more time off is having a business that runs like a well-oiled machine – like a consistently maintained car! The goal is to have every business activity in your holistic practice organized into a process that is easily repeatable – either by you or by someone else.
Systems give you reliable, repeatable results in your productivity and income. When a marketing activity works, document it and then do it again and again as needed. If the system is good, it will create the same repeatable results each time you use it.
It is so important to establish a schedule for regular, consistent marketing, for every day, week, month and year of your business. And then – the most important part – stick to your schedule!
Systems allow you to focus on your two primary business activities: working with clients and attracting clients. And systems also give you more freedom, time and energy to enjoy your life!
6 Steps to Create Systems in Your Wellness Practice
At this point, you may be saying, “Okay, I get it – I need systems! But exactly how do I create a system? Where do I start?”
It’s actually a very simple, step-by-step process – a system to create systems:
1. Notice what’s not working. Make a list of things that you let slide, what takes up a lot of time, what you keep repeating and what creates stress for you.
2. Decide which of those things can be systematized – clustered, grouped, blocked, automated or delegated. For instance: do a chunk of social media time twice a day instead of random minutes throughout the day; or better yet, delegate social media to an assistant who will bring important items to your attention, while handling routine posts and comments. What can you time-block or delegate?
3. Write out the exact steps for each procedure or protocol. This will take some work and time up front, but will give you much more time, energy and peace of mind in the long run. Once you have it all organized to work on its own, it can be handled easily and efficiently by you or your team.
4. Write an Operations Manual for every task in your business – from cleaning/laundry to client care – and add to it as needed. This applies to all of your duties, as well as those of your team members. Write out detailed descriptions of every task so they are easily repeatable by more than one person.
5. Create a system to monitor the work of your team, so you don’t totally abdicate responsibility. As the business owner, you are responsible for the results – the finished product or service. So make sure you have a system to check on the status of projects you have delegated to others. Schedule a block of time each week to review their progress.
6. Systematize all of your marketing, so that every strategy attracts clients with a system. Automate your client management, social media, calendar, email, ezine and blog with a specific day and time each day, week or month for every marketing activity.
Create your systems now – to prepare for big success! Get your biz running smoothly on autopilot and have the infrastructure ready for a full practice, even before it fills up. Don’t wait until your client schedule gets busy and then suddenly realize you need systems but don’t have the time to create them. Example: Prepare a few client files – if you build it they will come! Get it all set up now!
The best way to make sure you always have a full practice is to always include consistent marketing in your schedule, even when it seems like you don’t need it. Have a couple of activities you can do to fill time between client appointments, such as calling inactive clients, or sending thank you notes or requests for referrals. When you have a break between client sessions, use it for marketing – not TV or a shopping trip! Marketing is just as important to your success as clients, perhaps even more so – because marketing is what attracts clients in the first place.
You will be amazed at how much you can accomplish, and how much more money you will make, when your wellness biz becomes a problem-free zone – because of your organization and systems. It ultimately gives you more time to enjoy your life with self-care, travel, hobbies and the people you care about. That’s really the purpose of being an entrepreneur – to live your life with freedom and fulfillment, whatever that means to you. And using systems in your business will allow you to do that!