Stop Chasing After Clients!
My wellness practitioner marketing students learn that marketing is about creating value and trust over the long term. It’s about establishing yourself as a solver of your clients’ problems. It’s about providing the results they want, rather than a particular technique or treatment
It’s about developing a relationship so that clients want you, you and only YOU! And when they feel ready – not when you think they should need you.
There’s a fine line between the need to market and appearing needy.
That fine line is really about chasing after clients. If someone seems too eager about something, we question their motives: “If you’re so good, why are you so available? Why do you need to chase down clients?”
First of all, you should… Never. Chase. Business. It seems cheap and annoying, and it doesn’t make people want to work with you. You know the icky feeling you get in a store when the salesperson follows you around and keeps offering you things? It’s like that! If you appear to need them more than they need you, then you’re chasing away business!
Remember – chasing clients = chasing away clients! Here’s the formula for successful marketing:
Value + Trust + Time = All the Clients You Need
Now that you’re getting away from the idea of chasing business, of appearing too needy or pushy, how would you answer the question: “Why do you need to market when you always have plenty of clients?”
Here are some answers I use:
“I always have clients because I’m always marketing.”
“A couple of clients recently finished their treatments and I want to fill those openings.”
“I want more clients because it means I’m helping more people.”
What’s your answer?
Hopefully by now it’s clear that you have to market! But do you know where to begin or what to do first… and second… and third? You can quickly attract more ideal clients and make more money with The Prosperous Practice Marketing System, a step-by-step guide that provides all the strategies, tools and techniques you need to market and promote your wellness practice, so you can share your talents with the many people who need your unique services!