Do Bigger Business with a Smaller Niche!

Do Bigger Business with a Smaller Niche!  Can you imagine trying to have a conversation about ten different topics with ten people at once? After the first few words, you wouldn’t be able to keep it all straight and neither would the ten people! It would sound like gibberish and … Continue reading

Banish Biz Fears Forever!

Banish Biz Fears Forever! “Those old habits don’t have to be erased, they just become replaced by new habits that are more in vibrational harmony with who you are and what you want.” – Abraham/Hicks. Many health practitioners have limited business skills. Being skilled as a practitioner is not enough … Continue reading

Quick Steps to New Clients!

Quick Steps to New Clients! After visiting the websites of hundreds of holistic practitioners, I was concerned about the number of sites that were “All about me, Me, ME!” on the Home Page. Make sure your Home Page – often a prospect’s first exposure to you and your work – … Continue reading

Break Free from Stinkin’ Thinkin’!

Break Free from Stinkin’ Thinkin’! “As massage therapists, we are here to share our healing  gifts. If you decided to enter this profession to make a lot of money, you chose the wrong career.” I was shocked and upset to hear this negative and blatantly untrue statement made by the … Continue reading

It’s About Time: Make Room for Marketing! Part 1/3

It’s About Time! “I don’t have time for marketing!” This is the most common complaint I hear from practitioners. Are you one of the many holistic health entrepreneurs who think they don’t have time for marketing? Well…not only do you have the time, it is crucial to the success of … Continue reading

Gratitude – Part 3/3

Happy Thanksgiving! Hau’oli Lā Ho’omaika’i – Happy Thanksgiving! My U.S. Mainland friends sometimes ask if we observe American Thanksgiving here in Hawaii. Most emphatically – yes! The feast usually involves traditional turkey and trimmings, along with heaping amounts of local dishes, such as kalua pig cooked in the imu (underground … Continue reading

Are You Too Aggressive with Your Marketing? Part 3/3

Keep-in-Touch Marketing Once you’ve captured clients’ interest – and their email address – you can continue marketing to them on a regular basis with keep-in-touch marketing vehicles, such as your ezine, a free report, greeting cards and/or update letters about your practice. This further establishes the know-like-trust factor, so the … Continue reading

Are You Too Aggressive with Your Marketing? Part 2/3

Share Your Goodies! The way to make people aware of your creative solutions to their challenges, without seeming pushy or needy, is to freely share your work! When people ask about your work, rather than spending your valuable time explaining the same information repeatedly, you can simply say, “Visit my … Continue reading

Are You Too Aggressive with Your Marketing? Part 1/3

Sharing, Not Selling Have you been reluctant to promote your holistic health service for fear of seeming obnoxious or desperate for clients? There was a time, early in my career, when I was reluctant to offer my services or discuss fees with prospective clients. For one thing, I was worried … Continue reading

Autumn Marketing for Holistic Health Practitioners

Prepare Fall Programs for Your Holistic Health Practice Plan your Fall and Winter business activities by booking some late summer and early fall marketing time into your schedule. Do at least one marketing activity per day during the summer, to plan and promote your autumn programs such as: Back-to-School Specials (Intro … Continue reading

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