4 Ways to Stretch Your Start-up Budget!

4 Ways to Stretch Your Start-up Budget! A big obstacle faced by many wellness entrepreneurs in starting their practice is a belief that they need an upscale office, a bells-and-whistles website, state-of-the-art equipment and other costly investments before they can be successful. As wonderful as these things are, they are … Continue reading

Do You Really Hear Your Clients? 6 Ways to Listen

Do You Really Hear Your Clients? 6 Ways to Listen The primary purpose of any business is to make money. In fact, the definition of business is “exchanging goods or services for money.” In most cases, revenue depends on customers or clients. The foundation for your successful enduring business is … Continue reading

Attract Clients with 3 Fun Strategies!

Attract Clients with 3 Fun Strategies! Does your wellness practice struggle? Does it fall short of your dreams, ideals and goals? Wouldn’t you love to create a steady stream of clients flowing in to your business? If you want to keep your income growing and generate more cash flow, try … Continue reading

Get More Clients With Testimonials!

Get More Clients with Testimonials! Hau’oli Makahiki Hou – Happy New Year from Hawaii! I hope your holidays were merry and bright! The start of a new year is a great time to introduce a new marketing strategy into your holistic health business! Start out the year with a little … Continue reading

12 Ways to Earn Client Loyalty!

12 Ways to Earn Client Loyalty! I have a long list of loyal lifetime clients who have been coming to my massage clinic weekly or more for years, such as the client with fibromyalgia who has been coming twice a week for 18 years. Colleague: “How do you get so … Continue reading

Overcome Clients’ Skepticism

Overcome Clients’ Skepticism “Can I believe what you say? How can I trust that you will help me?” These are critical questions that many people have about holistic health – especially if they have never tried an alternative to conventional medicine.  “Isn’t natural health just a bunch of old wives’ … Continue reading

Quick Steps to New Clients!

Quick Steps to New Clients! After visiting the websites of hundreds of holistic practitioners, I was concerned about the number of sites that were “All about me, Me, ME!” on the Home Page. Make sure your Home Page – often a prospect’s first exposure to you and your work – … Continue reading

8 Social Media Strategies to Expand Your Reach!

8 Social Media Strategies to Expand Your Reach! While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that I … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Get a Head Start on Fall Marketing!

Get a Head Start on Fall Marketing! I can read your thoughts, as you read this week’s title: “What – Fall marketing? But it’s only mid-summer!” Am I right? As the lazy, hazy, crazy days of summer move relentlessly toward autumn, we can create summer memories that last a lifetime. … Continue reading

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