Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Mindset Fuels Your Marketing Car!

Mindset Fuels Your Marketing Car! In the early years of my career, I had a lot of uncertainty, anxiety and avoidance about business and marketing. No wonder I struggled to get clients! Eventually I realized that as a self-employed therapist, I would need more than massage skills and business cards … Continue reading

Clockwork Marketing Calendar!

Clockwork Marketing Calendar! This week we’re excited to introduce a new monthly feature to help you organize your marketing schedule! The first week of each month our blog will highlight specific themes to inspire you with new marketing ideas and opportunities for the following month! This will give you a … Continue reading

Help Potential Clients Get Unstuck – Part 2/2

Help Potential Clients Get Unstuck – Part 2/2 When an interested client gets cold feet about working with you, don’t do anything to devalue your services or that you don’t truly feel in your heart is right for both the client and yourself. But if there is a true need and … Continue reading

Help Potential Clients Get Unstuck – Part 1/2

Help Potential Clients Get Unstuck – Part 1/2 Despite all your sales efforts, there will be the occasional client who is very stuck in resistance. Because money is the most common objection that people have, we will use this in our examples. If the resistance is for a different reason, you … Continue reading

Stir, Shake and Serve! Get Fee Clients with Free Sessions! Part 2/2

Stir, Shake and Serve! Get Fee Clients with Free Sessions! Part 2/2 Letting prospects sample your services with no-cost Discovery Sessions is one of the most powerful client attraction strategies you can use to promote your holistic health practice and build a strong base of regular, repeat clients! When qualified … Continue reading

Stir, Shake and Serve! Get Fee Clients with Free Sessions! Part 1/2

Stir, Shake and Serve! Get Fee Clients with Free Sessions! Part 1/2 Do you offer free introductory sessions? I long ago lost count of the hundreds of repeat paying clients I have gotten from this marketing strategy! Even after 40 years as a remedial massage therapist, the Discovery Session continues … Continue reading

How to Make Your Practice Special! Part 2/2

How to Make Your Practice Special! Part 2/2 This week’s theme is your USP – Unique Service Position! What special features, qualities and benefits position your holistic health practice as unique in the healthcare marketplace! In addition to knowing yourself, you also need to know about your fellow practitioners. Just … Continue reading

How to Make Your Practice Special! Part 1/2

How to Make Your Practice Special! Part 1/2 Are you a cookie cutter health practitioner? Some practitioners make the mistake of trying to copy how someone else runs their business, but this gives them cookie-cutter practices. Great marketing makes your “cookies” – your special gifts, skills, knowledge – stand out … Continue reading

3 Simple Ways to Get Ideal Clients Now! Part 2/3

3 Simple Ways to Get Ideal Clients Now! Part 2/3 Get ready – here they come! New clients will be magnetically drawn into your holistic health practice when you follow these simple tips to find them and let them know how you can help with their health challenges! 2. Fish … Continue reading

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