Focus on Benefits to Get More Clients – Part 3/4

Focus on Benefits to Get More Clients – Part 3/4 Problems and Solutions – Both Sides of the Coin Everyone wants to know WIIFM – “What’s In It For Me?” The more you get clear on exactly how you help people, the easier it is for them to see your … Continue reading

Focus on Benefits to Get More Clients – Part 2/4

Focus on Benefits to Get More Clients – Part 2/4 It gets people’s attention when they read or hear about a solution that is personally relevant to them and their own experience. One way to do this is to focus on the benefits of your work – the results people … Continue reading

Focus on Benefits to Get More Clients – Part 1/4

Focus on Benefits to Get More Clients – Part 1/4 I remember that day! 25 years ago, while waiting for my young son to (unhappily) get his first haircut, I overheard one of the hair stylists discussing hair color with a walk-in prospect. She said, “We use this brand because … Continue reading

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