Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 2/2

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 2/2 The wild peacocks along the upper road to Kona bring to mind the phrase “Proud as peacock!” Pride in your work is a great mindset booster and comes across as client-attractive confidence to people who read … Continue reading

What Makes You So Special? Part 3/3

What Makes You So Special? Part 3/3 Don’t overlook simple changes that can have great impact. Here are a few suggestions to give your holistic health practice a Unique Competitive Advantage:  – Focus on your target market. Identify your niche and market to their needs. Narrowing down your niche will … Continue reading

What Makes You So Special? Part 2/3

What Makes You So Special? Part 2/3 – Know Yourself and Your Competitors The first step in differentiating your practice from others is to clarify your special qualities. Your USP is about you and your practice. To develop your USP, begin by listing your credibility factors – qualities that make … Continue reading

What Makes You So Special? Part 1/3

What Makes You So Special? Part 1/3 Effective, creative marketing makes your holistic health practice irresistible and gets your target market to pay attention to you. Your challenge is to stand out from the crowd, to get potential clients to notice your services. Some practitioners make the mistake of trying … Continue reading

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