Banish Biz Fears Forever!

Banish Biz Fears Forever! “Those old habits don’t have to be erased, they just become replaced by new habits that are more in vibrational harmony with who you are and what you want.” – Abraham/Hicks. Many health practitioners have limited business skills. Being skilled as a practitioner is not enough … Continue reading

8 Social Media Strategies to Expand Your Reach!

8 Social Media Strategies to Expand Your Reach! While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that I … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Break Free from Stinkin’ Thinkin’!

Break Free from Stinkin’ Thinkin’! “As massage therapists, we are here to share our healing  gifts. If you decided to enter this profession to make a lot of money, you chose the wrong career.” I was shocked and upset to hear this negative and blatantly untrue statement made by the … Continue reading

Specialize for Success in Your Holistic Health Practice – Part 3/3

Specialize for Success in Your Holistic Health Practice – Part 3/3 A specialized holistic health business will create more success than a general practice. If you want to gain momentum toward your goal of having a full schedule, both now and into the future – helping more people, making more … Continue reading

Specialize for Success in Your Holistic Health Practice – Part 2/3

Specialize for Success in Your Holistic Health Practice – Part 2/3 Let’s continue with our look at how specializing in your business will create more success and fulfillment in your career as a holistic health practitioner. Marketing for general wellness is not as compelling as promoting your practice as the place … Continue reading

Specialize for Success in Your Holistic Health Practice – Part 1/3

Specialize for Success in Your Holistic Health Practice – Part 1/3 In the beginning of my massage career, nearly 40 years ago, I wasn’t aware of target marketing or the benefits of specializing the care I offered. I promoted my massage work as being great for pretty much every body … Continue reading

It’s About Time: Make Room for Marketing! Part 1/3

It’s About Time! “I don’t have time for marketing!” This is the most common complaint I hear from practitioners. Are you one of the many holistic health entrepreneurs who think they don’t have time for marketing? Well…not only do you have the time, it is crucial to the success of … Continue reading

Gratitude – Part 3/3

Happy Thanksgiving! Hau’oli Lā Ho’omaika’i – Happy Thanksgiving! My U.S. Mainland friends sometimes ask if we observe American Thanksgiving here in Hawaii. Most emphatically – yes! The feast usually involves traditional turkey and trimmings, along with heaping amounts of local dishes, such as kalua pig cooked in the imu (underground … Continue reading

Are You Too Aggressive with Your Marketing? Part 3/3

Keep-in-Touch Marketing Once you’ve captured clients’ interest – and their email address – you can continue marketing to them on a regular basis with keep-in-touch marketing vehicles, such as your ezine, a free report, greeting cards and/or update letters about your practice. This further establishes the know-like-trust factor, so the … Continue reading

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