Get Wellness Clients with a Back-to-School Special!

Get Wellness Clients with a Back-to-School Special! One of my favorite childhood traditions was crackin’ open my brand new school-bus yellow box of Crayolas on the first day of school! Do you remember that smell?! Nowadays I have a different tradition – my annual Back-to-School Special! Before the start of … Continue reading

Know Your Niche to Get Ideal Clients!

Know Your Niche to Get Ideal Clients! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. “Whether you pronounce it “nitch” or “neesh” – you … Continue reading

12 Ways to Earn Client Loyalty!

12 Ways to Earn Client Loyalty! I have a long list of loyal lifetime clients who have been coming to my massage clinic weekly or more for years, such as the client with fibromyalgia who has been coming twice a week for 18 years. Colleague: “How do you get so … Continue reading

Overcome Clients’ Skepticism

Overcome Clients’ Skepticism “Can I believe what you say? How can I trust that you will help me?” These are critical questions that many people have about holistic health – especially if they have never tried an alternative to conventional medicine.  “Isn’t natural health just a bunch of old wives’ … Continue reading

Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Get a Head Start on Fall Marketing!

Get a Head Start on Fall Marketing! I can read your thoughts, as you read this week’s title: “What – Fall marketing? But it’s only mid-summer!” Am I right? As the lazy, hazy, crazy days of summer move relentlessly toward autumn, we can create summer memories that last a lifetime. … Continue reading

Grow Your Holistic Health Practice with Everyday Marketing – Part 3/3

Grow Your Holistic Health Practice with Everyday Marketing – Part 3/3 We’ve been exploring Everyday Marketing – easy and comfortable ways to integrate marketing into your daily life. Contrary to popular belief, research shows that multi-tasking is not the most efficient way to get things done, because it actually takes … Continue reading

Grow Your Holistic Health Practice with Everyday Marketing – Part 2/3

Grow Your Holistic Health Practice with Everyday Marketing – Part 2/3 24 hours a day often just doesn’t seem like enough time to fit in all that you need and want to do. So the trick is to maximize the time available to you. Incorporate marketing into your other activities. … Continue reading

Grow Your Holistic Health Practice with Everyday Marketing – Part 1/3

Grow Your Holistic Health Practice with Everyday Marketing – Part 1/3 “I don’t have time for marketing” is a common complaint (or excuse!) I hear from entrepreneur holistic health practitioners. When you run your own business and you wear all the hats – client care, business management, marketing, sales, cleaning … Continue reading

Specialize for Success in Your Holistic Health Practice – Part 3/3

Specialize for Success in Your Holistic Health Practice – Part 3/3 A specialized holistic health business will create more success than a general practice. If you want to gain momentum toward your goal of having a full schedule, both now and into the future – helping more people, making more … Continue reading

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