Specialize for Success in Your Holistic Health Practice – Part 3/3

Specialize for Success in Your Holistic Health Practice – Part 3/3 A specialized holistic health business will create more success than a general practice. If you want to gain momentum toward your goal of having a full schedule, both now and into the future – helping more people, making more … Continue reading

Specialize for Success in Your Holistic Health Practice – Part 2/3

Specialize for Success in Your Holistic Health Practice – Part 2/3 Let’s continue with our look at how specializing in your business will create more success and fulfillment in your career as a holistic health practitioner. Marketing for general wellness is not as compelling as promoting your practice as the place … Continue reading

Specialize for Success in Your Holistic Health Practice – Part 1/3

Specialize for Success in Your Holistic Health Practice – Part 1/3 In the beginning of my massage career, nearly 40 years ago, I wasn’t aware of target marketing or the benefits of specializing the care I offered. I promoted my massage work as being great for pretty much every body … Continue reading

4 Quick Ways to Quick Cash – Raise Your Fees – Part 2/3

4 Quick Ways to Quick Cash – Raise Your Fees – Part 2/3 Infuse your practice with extra money to jump-start your business New Year! Consider these ideas to quickly bring in extra money that you can use to stabilize your finances or invest in growing your holistic health practice. … Continue reading

Are You Too Aggressive with Your Marketing? Part 3/3

Keep-in-Touch Marketing Once you’ve captured clients’ interest – and their email address – you can continue marketing to them on a regular basis with keep-in-touch marketing vehicles, such as your ezine, a free report, greeting cards and/or update letters about your practice. This further establishes the know-like-trust factor, so the … Continue reading

Are You Too Aggressive with Your Marketing? Part 2/3

Share Your Goodies! The way to make people aware of your creative solutions to their challenges, without seeming pushy or needy, is to freely share your work! When people ask about your work, rather than spending your valuable time explaining the same information repeatedly, you can simply say, “Visit my … Continue reading

Are You Too Aggressive with Your Marketing? Part 1/3

Sharing, Not Selling Have you been reluctant to promote your holistic health service for fear of seeming obnoxious or desperate for clients? There was a time, early in my career, when I was reluctant to offer my services or discuss fees with prospective clients. For one thing, I was worried … Continue reading

Networking – Casual or Structured? Part 2/3

Networking – Make the Most of Your Opportunities: Part 2/3 We’ve been exploring the basics of networking as a business-building strategy for your holistic health practice. Use networking opportunities to create more visibility for your holistic health practice and attract ideal clients with more tips and tools: 3. Use your … Continue reading

Does Your Business Mindset Have Limiting Beliefs? Part 1/2

Stamp Out Stinkin’ Thinkin’  “As massage therapists, we are here to share our healing gifts. If you decided to become a massage therapist to make a lot of money, you chose the wrong career.” I was shocked to hear this blatantly untrue statement made by the keynote speaker at the … Continue reading

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