Break Free from Stinkin’ Thinkin’!

Break Free from Stinkin’ Thinkin’! “As massage therapists, we are here to share our healing  gifts. If you decided to enter this profession to make a lot of money, you chose the wrong career.” I was shocked and upset to hear this negative and blatantly untrue statement made by the … Continue reading

It’s About Time: Make Room for Marketing! Part 3/3

Systems and Accountability For more productive use of your time, set up systems and accountability as part of…5 Steps to Find More Marketing Time, to eliminate time wasters that limit your success: 5. Set up systems and accountability. Let friends and family know that you are not available for social … Continue reading

It’s About Time: Make Room for Marketing! Part 2/3

  Redefine How You Spend Your Time! As a business owner, you simply need to redefine the time that you spend on non-business activities during business hours. Here’s more of my 5-step system to eliminate time wasters that limit your success: 3. Change your mindset! Starting to do things differently is … Continue reading

It’s About Time: Make Room for Marketing! Part 1/3

It’s About Time! “I don’t have time for marketing!” This is the most common complaint I hear from practitioners. Are you one of the many holistic health entrepreneurs who think they don’t have time for marketing? Well…not only do you have the time, it is crucial to the success of … Continue reading

Gratitude – Part 3/3

Happy Thanksgiving! Hau’oli Lā Ho’omaika’i – Happy Thanksgiving! My U.S. Mainland friends sometimes ask if we observe American Thanksgiving here in Hawaii. Most emphatically – yes! The feast usually involves traditional turkey and trimmings, along with heaping amounts of local dishes, such as kalua pig cooked in the imu (underground … Continue reading

Gratitude – Part 1/3

Hau’oli Lā Ho’omaika’i Happy Thanksgiving from Hawaii! Have you ever noticed that what you focus on increases – whether it’s positive, growthful and supportive or negative, limiting and discouraging? Do you believe that gratitude and appreciation create more abundance in your life? And have you experienced the opposite – how focusing … Continue reading

Are You Too Aggressive with Your Marketing? Part 3/3

Keep-in-Touch Marketing Once you’ve captured clients’ interest – and their email address – you can continue marketing to them on a regular basis with keep-in-touch marketing vehicles, such as your ezine, a free report, greeting cards and/or update letters about your practice. This further establishes the know-like-trust factor, so the … Continue reading

Are You Too Aggressive with Your Marketing? Part 2/3

Share Your Goodies! The way to make people aware of your creative solutions to their challenges, without seeming pushy or needy, is to freely share your work! When people ask about your work, rather than spending your valuable time explaining the same information repeatedly, you can simply say, “Visit my … Continue reading

Are You Too Aggressive with Your Marketing? Part 1/3

Sharing, Not Selling Have you been reluctant to promote your holistic health service for fear of seeming obnoxious or desperate for clients? There was a time, early in my career, when I was reluctant to offer my services or discuss fees with prospective clients. For one thing, I was worried … Continue reading

Your Business Card – Boring or Bold? Part 1/2

Is Your Biz Card Boring or Bold? Part 1/2 Several years ago, I got a call from a prospect who wanted treatment for chronic back pain. After chatting a bit, I realized that she precisely fit my Ideal Client profile! She even had her credit card ready to buy a … Continue reading

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