Quick Steps to New Clients!

Quick Steps to New Clients! After visiting the websites of hundreds of holistic practitioners, I was concerned about the number of sites that were “All about me, Me, ME!” on the Home Page. Make sure your Home Page – often a prospect’s first exposure to you and your work – … Continue reading

8 Social Media Strategies to Expand Your Reach!

8 Social Media Strategies to Expand Your Reach! While waiting for my last massage client of the day to get dressed, I quickly scanned my messages and sent appointment reminders to the next day’s clients. But something kept nagging at the back of my mind – the feeling that I … Continue reading

3 Ps of Marketing- with Chocolate Chip Cookies on Top! – Part 3/3

3 Ps of Marketing- with Chocolate Chip Cookies on Top! – Part 3/3 “Puh-leeze, Mom! With chocolate chip cookies with ice cream on top!!” Okay, okay, I admit it! I was a bad, BAD parent – I allowed my child to wear me down with whining to get his way! … Continue reading

3 Ps of Marketing- with Chocolate Chip Cookies on Top! Part 2/3

3 Ps of Marketing- with Chocolate Chip Cookies on Top! Part 2/3 “Please, Mom, with chocolate chip cookies!” My kid is a natural-born marketer! Let’s look at how he unknowingly used The 3 Principles of Heart-Centered Sales in ‘selling’ his idea to me, and how these principles apply to selling … Continue reading

3 Ps of Marketing – with Chocolate Chip Cookies on Top! – Part 1/3

3 Ps of Marketing – with Chocolate Chip Cookies on Top! – Part 1/3 “Please, Mom? Pretty please, with chocolate chip cookies!”  My son pleaded with me, in his quest for one last swim before leaving the beach.  “Okay, one last swim!” I responded to his cajoling ways! Years later, … Continue reading

Give Away Your Work! Part 3/3

Are You Selling or Sharing? Once you’ve captured clients’ interest – and their email address – you can continue marketing to them on a regular basis with keep-in-touch marketing vehicles, such as your ezine, a free report, greeting cards and/or update letters about your practice. This further establishes the know-like-trust … Continue reading

Give Away Your Work! Part 2/3

Give Away Your Work! Part 2/3 Share Your Goodies! To make people aware of your creative solutions to their challenges, without seeming pushy or needy – freely share your work! When people ask about your work, rather than spending your valuable time explaining the same information repeatedly, you can simply … Continue reading

Give Away Your Work! Part 1/3

What? Share My Work for Free?! When selling your services, you are actually offering a gift – the gift of your expertise, experience and excellence! Of course you don’t want people to think of you as a slick used-car salesman trying to sell them a clunker car! You don’t want … Continue reading

5 Key Questions To Sell Your Services – Part 1/2

5 Key Questions To Sell Your Services – Part 1/2 Suppose you want to buy a new car. You walk into the dealership and the stereotype pushy salesman immediately starts rattling off all the great features of a snazzy little sports car. He doesn’t know your needs, he just automatically … Continue reading

5 Key Questions in the Sales Conversation – Part 2/4

Be a Good Listener!  The best sales people are good listeners. Ask 5 specific questions during the sales process when a prospective client comes in for a no-cost Discovery Session. Sales Question #3: Why is that goal important to you? Once the prospective client clarifies her main goal, you need … Continue reading

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