Smaller Niche = Bigger Business!

Smaller Niche = Bigger Business!  Can you imagine trying to have a conversation about ten different topics with ten people at once? After the first few words, you wouldn’t be able to keep it all straight and neither would the ten people! It would sound like gibberish and no one … Continue reading

Know Your Niche to Get Ideal Clients!

Know Your Niche to Get Ideal Clients! “You can please all of the people some of the time and some of the people all of the time, but you can’t please all of the people all of the time.” –Abraham Lincoln. “Whether you pronounce it “nitch” or “neesh” – you … Continue reading

Market to Your Ideal Client – Part 2/2

Market to Your Ideal Client – Part 2/2 Simply by marketing yourself as a specialist in one area, people will assume you are the expert. Many practitioners have two concerns at this point: 1. “I’m not comfortable calling myself an expert; it seems arrogant or phony.” 2. “Won’t I lose … Continue reading

Market to Your Ideal Client – Part 1/2

Market to Your Ideal Client – Part 1/2 How Many Messages Are You Trying to Send? Can you imagine trying to have a conversation about ten different topics with ten people at once? After the first few words, you wouldn’t be able to keep it all straight and neither would … Continue reading

12 Ways to Grow More Success in Your Holistic Health Practice! Part 1/4

12 Ways to Grow Success in Your Holistic Health Practice! Several mated pairs of colorful, musically-gifted birds nest in the trees outside my office, their family growing every summer as new eggs hatch. This year we needed to trim some large branches that were scraping the roof, but we waited … Continue reading

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