Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

Break Free from Stinkin’ Thinkin’!

Break Free from Stinkin’ Thinkin’! “As massage therapists, we are here to share our healing  gifts. If you decided to enter this profession to make a lot of money, you chose the wrong career.” I was shocked and upset to hear this negative and blatantly untrue statement made by the … Continue reading

Narrow Your Niche to Attract More Clients!

Narrow Your Niche to Attract More Clients! Can you imagine trying to have a conversation about ten different topics with ten people at once? After the first few words, you wouldn’t be able to keep it all straight and neither would the ten people! It would sound like gibberish and … Continue reading

How to Make Your Practice Special! Part 2/2

How to Make Your Practice Special! Part 2/2 This week’s theme is your USP – Unique Service Position! What special features, qualities and benefits position your holistic health practice as unique in the healthcare marketplace! In addition to knowing yourself, you also need to know about your fellow practitioners. Just … Continue reading

How to Make Your Practice Special! Part 1/2

How to Make Your Practice Special! Part 1/2 Are you a cookie cutter health practitioner? Some practitioners make the mistake of trying to copy how someone else runs their business, but this gives them cookie-cutter practices. Great marketing makes your “cookies” – your special gifts, skills, knowledge – stand out … Continue reading

12 Things You Need to Succeed in Your Holistic Health Practice! Part 3/3

12 Things You Need to Succeed in Your Holistic Health Practice! Part 3/3 Change is hard! But sometimes life – and business – require us to adapt and learn new ways of doing things in order to survive and thrive. Now you can grow your practice into an amazingly profitable … Continue reading

12 Things You Need to Succeed in Your Holistic Health Practice! Part 2/3

12 Things You Need to Succeed in Your Holistic Health Practice! Part 2/3 Whether you are a fledgling practitioner flying solo for the first time or established and spreading your wings, there’s something in this week’s feature article to help your holistic health practice thrive, with 12 ways to grow, … Continue reading

12 Things You Need to Succeed in Your Holistic Health Practice! Part 1/3

12 Things You Need to Succeed in Your Holistic Health Practice! Part 1/3  Several colorful, musically gifted birds nest in the trees outside my office, their family growing larger every summer as new eggs hatch. We needed to trim some branches, but we waited until the baby birds learned to … Continue reading

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 2/2

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 2/2 The wild peacocks along the upper road to Kona bring to mind the phrase “Proud as peacock!” Pride in your work is a great mindset booster and comes across as client-attractive confidence to people who read … Continue reading

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 1/2

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 1/2 Bragging Rights! Proud as a  peacock! There’s a flock of wild peacocks along a stretch of the upper road to Kona – yard pet escapees who went forth and multiplied! With their gorgeous iridescent tail feathers … Continue reading

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