Is Your Holistic Practice a Purple Cow?

Is Your Holistic Practice a Purple Cow? “In your career, being safe is risky. The path to lifetime job security is to be remarkable.” Seth Godin. If your marketing makes your holistic health practice and your services sound unique, then potential clients – especially Ideal Clients – will pay attention to … Continue reading

How to Make Your Practice Special! Part 2/2

How to Make Your Practice Special! Part 2/2 This week’s theme is your USP – Unique Service Position! What special features, qualities and benefits position your holistic health practice as unique in the healthcare marketplace! In addition to knowing yourself, you also need to know about your fellow practitioners. Just … Continue reading

How to Make Your Practice Special! Part 1/2

How to Make Your Practice Special! Part 1/2 Are you a cookie cutter health practitioner? Some practitioners make the mistake of trying to copy how someone else runs their business, but this gives them cookie-cutter practices. Great marketing makes your “cookies” – your special gifts, skills, knowledge – stand out … Continue reading

12 Things You Need to Succeed in Your Holistic Health Practice! Part 2/3

12 Things You Need to Succeed in Your Holistic Health Practice! Part 2/3 Whether you are a fledgling practitioner flying solo for the first time or established and spreading your wings, there’s something in this week’s feature article to help your holistic health practice thrive, with 12 ways to grow, … Continue reading

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 2/2

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 2/2 The wild peacocks along the upper road to Kona bring to mind the phrase “Proud as peacock!” Pride in your work is a great mindset booster and comes across as client-attractive confidence to people who read … Continue reading

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 1/2

Proud as a Peacock – Authentic Self-Promotion for Holistic Health Practitioners – Part 1/2 Bragging Rights! Proud as a  peacock! There’s a flock of wild peacocks along a stretch of the upper road to Kona – yard pet escapees who went forth and multiplied! With their gorgeous iridescent tail feathers … Continue reading

What Makes You So Special? Part 3/3

What Makes You So Special? Part 3/3 Don’t overlook simple changes that can have great impact. Here are a few suggestions to give your holistic health practice a Unique Competitive Advantage:  – Focus on your target market. Identify your niche and market to their needs. Narrowing down your niche will … Continue reading

What Makes You So Special? Part 2/3

What Makes You So Special? Part 2/3 – Know Yourself and Your Competitors The first step in differentiating your practice from others is to clarify your special qualities. Your USP is about you and your practice. To develop your USP, begin by listing your credibility factors – qualities that make … Continue reading

What Makes You So Special? Part 1/3

What Makes You So Special? Part 1/3 Effective, creative marketing makes your holistic health practice irresistible and gets your target market to pay attention to you. Your challenge is to stand out from the crowd, to get potential clients to notice your services. Some practitioners make the mistake of trying … Continue reading

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