The Golden Ticket to Success in Your Holistic Health Practice – Part1/3
“If you’re interested in something, you do what’s convenient. If you’re committed to it, you do whatever it takes.” – John Assaraf
A few months ago, while talking with one of my coaching clients, she said, “Donna, what am I doing wrong? I worked hard on clarifying and setting my goal, but I’m not getting there.”
I pointed out to her that even though she had set her goal, her behavior had not changed. She continued doing the same things, continued to sabotage herself and continued worrying about the same things – not enough knowledge, not enough money, not enough time – the standard lame excuses that we’ve all been tempted to use at times.
The difficult part of marketing is actually very simple, but as you may know, ‘simple’ is not necessarily easy. Many entrepreneurs dismiss simplicity because they think marketing should be more complicated. But it actually consists of only two things: make a decision and do what it takes!
It looks easy, right? So why do most practitioners fail to do it? It’s because once they set their goals, they don’t make a commitment to getting there. They seem to think that setting the goal is the Golden Ticket. But it’s not. The Golden Ticket to success is… implementation! So the first thing to do is to establish your primary goal. And then… commit to doing whatever it takes to achieve it, and don’t let anything stand in your way.
This is the point where many practitioners fail. They may have a lofty goal, but when it comes to actually doing what it takes, they trip over their mindset. The strategies and opportunities to reach the goal are right in front of them, but they don’t act on them.
With the client mentioned above, I had shown her many different ways to reach her goal quickly, but she never took action on the marketing strategies I shared with her. She sabotaged growth in her practice by not implementing the ideas, even though the steps to success were all laid out for her. The path to reach what she said she wanted was right in front of her, but she didn’t take the steps to follow it.
NEXT POST: The Golden Ticket to Success in Your Holistic Health Practice – Part 2/3