Your Business Card – Blah or BOLD?
See that business card over there on the right? What’s WRONG with this picture? The card is blank!
You might as well be handing out blanks if your business card is not specifically designed to attract clients.
Your biz card should offer much more than your contact info! If your card is not consistently bringing clients into your wellness practice, it’s time for a make-over! Keep reading to find out exactly how to re-design your card for the best client-attractive results!
Your business card is often the first introduction people have to your business. You’ve got only one chance to make a first impression. So make it a good one by handing people a well-designed card that will make them want to work with you!
Make a mega-impact with this mini-marketing tool! It can do much more than tell people how to contact you.
Your new business card will tell people what you do and, more importantly, what you can do for them.
Don’t waste half of the valuable “real estate” on your card – use both sides to let people know exactly how you can help them. When someone hands me their business card, I immediately turn it over to see if they use both sides to their best business advantage.
Don’t use the back of the card in the usual way – to write the client’s appointments. (That’s why God invented sticky notes!) And absolutely do not leave it blank on one side!
Use “magnetic marketing” – client-attractive wording about the benefits you offer, to “pull” or draw clients to you. Then tell them exactly how to learn or do more, such as schedule a Discovery Session, visit your website, or subscribe to your ezine. Or best of all – go straight to booking an appointment!
The point is to get prospects to take quick action! You want them to feel like you’re talking specifically to them and that you have the solution they need. Your card should motivate them to act – NOW!
Exactly what should be on your business card to attract clients? First, the layout should be clean and legible. Unless you have design software and the skills to use it well, I suggest having your business card professionally designed and printed. You don’t want your first impression to look amateur and homemade! Use fonts that are easy to read and appropriate for the mini-size of the card, while reflecting your business brand.
Back is the new front! The back of the card should be about you – yes, on the BACK – and should contain the usual info: business name, logo and tagline; your name, credentials and title; phone, email, website, mail, location.
Add your photo if possible – seeing your face helps people know-like-trust you! It’s tricky to fit so much on one side of the card. Just keep playing around with the layout, making sure to leave enough white space for it to look clear and uncluttered.
So far, this is all standard, boring biz card stuff, right? It’s about to get more interesting! Read on…
Now the real fun begins!
The FRONT of the card is all about the client. Put their needs front and center, because clients are the most important part of your business and they are the target of your marketing!
Ask questions about the needs of your niche – questions to which readers will answer “yes.” Then provide answers.
The questions are about the clients’ problem; the answers are about your solution! Each answer will correspond to each problem or challenge. Example:
– Do you want to… feel healthier, have more energy, sleep better? Our 3-month program will… enhance your health, boost your energy, improve your sleep!
After the Q&A section, place a call-to-action: something specific you want the reader to do. Is it call your office, go to your website, sign up for your Free Offer?
When handing your card to a prospective client, make sure the magnetic marketing questions are facing up, so the first thing they read is about themselves – their problems, their needs, their challenges.
And the next thing they read is your solution to their problem!
Your business card is an under-estimated marketing tool that will bring you clients, IF it is specifically designed to show people how you can help solve their problem.
Instead of a boring, ineffective biz card that puts people to sleep, create one that wakes them up to the fact that you can help them!
Hand out a business card that reflects your pride and confidence in your work and helps bring you the success that you need, want and deserve!